Dear {firstname},
With the 4th Annual Growth, Innovation and Leadership 2008: A Frost &
Sullivan Global Congress on Corporate Growth, fast approaching, we continue
to bring you the information, executive insights, and insider expertise you
need for successful corporate growth initiatives.
In this issue, our "In The Know" article by Vinnie Aggarwal discusses
globalization and growth and what it means in terms of opportunity; in the
"Executive Interview", Corinne Lyle talks about her company's
growth objectives; and "On The Lookout" by Brian Cotton tells us how to go
beyond the bottom line for true sustainability.
Please take note of our new "WANTED: Authors" section to
contribute your own
opinion and expertise. I look forward to meeting you at the Frost & Sullivan
Global Congress!
Best,
 Caryn BrownDirector of Production Events Division Frost & Sullivan |
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This year's Global Congress is in full
swing. Join us to kick-off the event on Sunday, September 14 for a day
of networking exchanges and fun that Frost & Sullivan is famous for.
Take your pick between the ever-popular Fun in the Sun Golf Scramble on
the lush greens on one of San Fran's best courses; or come sample some
of the finest wines - and vintages - in the Sonoma Valley! Tour, taste,
and be treated to an authentic Sonoma Valley picnic - complete with the
finest wines of course!|
In this
issue... |
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| In The Know | ||
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Globalization and Growth: Opportunities and Challenges | |
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Few doubt that one of the most significant developments affecting corporate strategies is the rapid rise of globalization. What accounts for this trend? Is globalization inevitable? Should firms quickly adapt to this new reality by outsourcing what they can, locating a second corporate headquarters in the emerging markets of China and India, and looking for customers throughout the world? To understand what globalization’s impact will be on your company, we need to look beyond slogans such as “the world is flat” or “China’s continued economic rise is inevitable”. |
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| Executive Interview | ||
 Executive
Interview withCorinne H. Lyle President, Global Operations Corporate Vice President Edwards Lifesciences |
Growth Objectives and How to Achieve Them | |
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We sat down with Corinne Lyle to discuss the growth objectives for Edwards Lifesciences and the means to achieve them. 1. What are the key growth objectives of your company and what kind of role does your group play in achieving them? |
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| Featured Article | ||
 By
Joe Batista Director & Chief Creatologist Hewlett-Packard Company |
Sales Optimization: Creating Value Through Dialogue | |
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Call it ‘techno-lust’ or ‘techno-necessity’, the reality is customers receive information from a myriad of communication devices and avenues. Faced with 360 degrees of wired competition, realizing sales growth is not a matter of selling more of what you produce, but expanding the domain in which you can respond to your clients. Successful sales optimization does not simply rely upon increasing reach to potential customers; instead it seeks to create customer value through relevant, compelling dialogue. Creating value through dialogue is an essential part of a sales model that follows the key principles: Dialogue, Assets and Alignment, all with your clients’ business objectives, both stated and exploratory. |
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| Industry Insight | ||
 By
John RaspinDirector, Europe Energy & Environment Frost & Sullivan Europe |
The Emerging Role
of Green Excellence in Corporate Growth Strategy |
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Reducing a company’s environmental impact is not just good for the natural environment – it’s proving to be good for business. Companies are increasingly investing in green initiatives as a key component of their strategies and, as a result, are gaining a competitive edge, enhancing their brand image and reducing operating costs, all of which can drive profitability and make a direct impact on the bottom line. This focus on growth, along with the commitment to develop applications, products, and technologies with a strong focus on conservation, long-term sustainability, and reduced dependency on conventional resources, is separating the leaders and the followers in many marketplaces. |
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| On the Lookout | ||
 By
Brian Cotton, PhD Vice President of ICT Growth Consulting Frost & Sullivan Canada |
Beyond the Bottom Line: Teleco-Sustainability | |
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What is Eco-Sustainability? Sustainability is a foundational concept that has found its way into many aspects of human activity, including commerce and business strategies. A widely accepted definition of sustainability is derived from the 1987 Brundtland Commission report, which characterizes an activity as sustainable if it “meets the needs of the present without compromising the ability of future generations to meet their own needs.” |
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| Insider Expertise | ||
 By
Andres
JordanVice President, Innovation Deutsche Telekom |
Branding: Grow Your Brand Equity With New and Innovative Platforms | |
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So, you are a new CMO intimate with the new digital world, Web 2.O and the new theories of open Innovation, and you have been hired to bring revolutionary ways to brand the multinational company that you are working for. As you scan the branding horizon at your disposal, you find that your new company – being fairly progressive – had mandated not too long ago, that all employees would have smart phones with Internet broadband 3G capabilities at their disposal. The company had decided after some extensive financial analysis that the payback for the new mobile platform would be made up of vast efficiencies gained from a more connected workforce, leading to positive returns on investments. |
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| Recommended Read | ||
 By
Nassim Nicholas Taleb |
The Black Swan: The Impact of the Highly Improbable | |
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Engaging and enlightening, "The Black Swan" is a book that may change the way you think about the world. |
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| WANTED: Authors | ||
 CALL
FOR AUTHORS! |
Be a
Part of the Community! Showcase Your Thought Leadership!
Share Your Experiences! Highlight Your Success or Your
Company’s Success! |
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By
Vinnie Aggarwal|
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 We accelerate growth www.frost.com |
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For Sponsorship
opportunities for Executive MindXchange events, contact 1.877.GO.FROST events.us@ frost.com |
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LinkedIn Network... |
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