Paul Dunay
 Global Managing Director of Services and Social Marketing

Paul Dunay is an award-winning B2B marketing expert with more than 20 yearsí success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is Global Managing Director of Services and Social Marketing for Avaya, a global leader in enterprise communications, and author of three ďDummiesĒ books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010) and Facebook Advertising for Dummies (Wiley 2010). Through his new ideas in marketing and social media strategies, Paul has increased qualified lead generation 80% and helped Avaya gain recognition as one of Huffington Postís Top 50 Most Social Firms.

This unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.

Buzz Marketing for Technology, Paulís blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the ďDaily Ranking of Marketing Blogs.Ē

Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.

Paul holds an Executive Certificate in Strategy and Innovation from MITís Sloan School of Management and a bachelorís degree in Marketing and Computer Science from Ithaca College.

Gain insights into Paulís approach to integrated and social media marketing at: .