Frost & Sullivan Competitive Intelligence eBulletin Vol. 3 Issue 12
 
Frost & Sullivan Competitive Intelligence November 2010
   CONNECT


Competitive Intelligence
Discovers Barcelona


During the last few months, Frost & Sullivan and SCIP have gone from São Paulo to Singapore and Barcelona, where competitive intelligence professionals from around the globe gathered to discuss the current state of strategy and CI, and what the future would likely be for their collective firms. The 15th annual SCIP conference in Barcelona continues to be the largest annual gathering of CI professionals in Europe, with representatives from 22 different countries and a broad cross section of the multinational firms represented.

A mix of workshops, interactive sessions and presentations, the conference touched on a broad range of subjects. Two keynote speakers, Milgros Rivas from Acciona, and Mario Sanchez Moreno from the Spanish High Council of Chambers of Commerce, both spoke of CI's role in growing the corporate sector. All parties in this relationship take a strategic view of the opportunities for growth and use CI as a tool to facilitate governmental support in creating new markets. For example, Acciona was supported in its move into the green energy market, particularly wind power generation.

This energy theme was carried through the conference in another form — attendees were energized and actively participated throughout the conference, including the last session in which they enthusiastically endorsed Vienna as the venue for SCIP’s 2011 European conference. This promises to be another special event.


Sincerely,





David Frigstad
Chairman



EXECUTIVE INSIGHT
A Look Forward



By Bonnie Hohhof
Director of Competitive Research
SCIP

 

At the end of the year, it’s traditional to sit down
and review our accomplishments and goals over
the past year, and our possibilities for the coming
year. Here are some observations on where your competitive intelligence has likely been and where
it is going.
>> more


FROM THE TRENCHES
Five New Year’s Resolutions
for Competitive Intelligence Practitioners




By Kenneth A. Sawka
Managing Partner
Outward Insights

 

What a year it’s been. As the U.S. economy
struggles to recover from the worst recession in generations, how should strategy and competitive intelligence practitioners prepare to contribute to
their company’s growth and performance in the
new year?
>> more

   

EVENT RECAP
Latin America’s
Competitive Intelligence Summit




By Adrian Alvarez
Board Member
SCIP


Last month, SCIP’s second Latin America’s
Competitive Intelligence Summit was held in
São Paulo, Brazil. The main conference took
place over two days, plus a half day war game
workshop. >>more

BLAST FROM THE PAST
Competitive Intelligence Blindspots and
Other Barriers to Adding Strategic Value




By Jody Holtzman
Vice President
Research and Strategic Analysis
AARP


Competitive information, intelligence or market
insight that adds strategic value does one thing:
It supports and has impact on management
decision-making, with the potential to positively
influence a company’s market position and its
ability to achieve and sustain competitive advantage
and strategic business objectives. >> more


RECOMMENDED READING
Learning from the Future:
Competitive Foresight Scenarios
Edited by Liam Fahey and Robert M. Randall



Reviewed by Margaret Marshall-Hagan
eBulletin Editor
Frost & Sullivan


To survive in today’s business climate, business
leaders must be prepared for the future, and
this book does just that. By guiding not just
intelligence professionals, but all levels of business managers to imagine the future via a competitive intelligence technique called scenario planning,
readers learn to test their current strategic and
tactical decisions by anticipating the future,
applying their decisions and repositioning their
organization to succeed.
>>more

WE ASKED, YOU ANSWERED
Growth Team MembershipTM:
Americas 2010 Market Research and
Competitive Intelligence Priorities
Survey Results, April 2010


(Click slide to enlarge)



(Click slide to enlarge)

 



Source: Growth Team Membership™:Americas 2010 Market

Research and Competitive Intelligence Priorities Survey Results




SCIP 2011
International Annual Conference & Exhibition

May 9-12, 2011
Orlando, FL


12th Annual
Marketing World, 2011
February 8-10, 2011
New Orleans, LA


 
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