February 2012 | Vol. 4 Issue 2                   In Collaboration with the Frost & Sullivan Institute


CI Organization and Structure


When you read publications, attend conferences or otherwise participate in our profession, you constantly hear a debate on the optimal organizational structure for Strategy and Competitive Intelligence groups. Passionate arguments are made for centralized versus decentralized functions, and where the team should be embedded in the organization.

Determining the right structure or placement for intelligence really comes down to one issue: Where can your team most effectively participate in decision-making? The leaders of any organization have to move it forward. If your team is an integral part of that process, and your advice and analysis is sought after and carefully considered, you have the right structure and placement.

Does that position and structure change over time? Absolutely. When we add value to the conversation and are flexible enough to envision a new future, our function will grow and prosper as the environment changes.

Sincerely,



Ken Garrison
CEO, SCIP

 

POINT OF VIEW
Top 10 Trends in Intelligence

By Bonnie Hohhof
Director of Competitive Research
SCIP


The SCIP LinkedIn group members shared their views on what top trends (macro, mini or micro) will affect the way strategic and intelligence professionals will do their job. Here is a summary of the discussion.
>>
more

 

HIGH POWER PANEL DISCUSSION
Tapping into Social Media
for Effective Competitive Intelligence

By Andrew Beurschgens
Head of Market Intelligence
everything everywhere


Not just another article on social media, Andrew Beurschgens has found that although many companies have social media accounts, most are still struggling with how to use the channel and turn the data into useful intelligence.
>>
more

 

REAL-TIME COMPETITIVE INTELLIGENCE
Let Their Words Do the Talking: Verbal Cues to Detect Deception Over the Telephone

By John R. "Jack" Schafer, Ph.D.
Professor
Law Enforcement and Justice Administration
Western Illinois University


Budget cuts have forced many companies to conduct business over the telephone rather than face-to-face. For CI professionals who conduct telephone interviews on a regular basis, mastering the skills to detect deception over the telephone is particularly helpful.
>>
more

 

BLAST FROM THE PAST
Take One Step Forward:
Involve Management When Starting a CI Function


By Dale Fehringer
Owner
Inkwell Productions


Starting a CI function requires more than just hiring staff and producing deliverables. More often, it takes extensive planning, educating and selling the function to management. Dale Fehringer shares the complex process.
>>
more

 

FROST & SULLIVAN
2012 Market Research and
Competitive Intelligence Priorities Survey


By Holly Lyke Ho Gland
Research Lead, Growth Team Membership
Frost & Sullivan


Frost & Sullivan is now gathering data for its 2012 Executive Priorities Survey of Market Research and Competitive Intelligence professionals. Respondents will receive a detailed report on the findings including internal challenges, staffing and budget trends as well as Tools of the Trade. Participate in this comprehensive survey.
>>
more

 

BOOK REVIEW
BRB's Guide to County Court Records
By Michael Sankey




Reviewed by John J. McGonagle
Consultant - Managing Partner
The Helicon Group

A comprehensive guide in a series designed for document retrieval companies and private investigators, this invaluable tool for CI professionals navigating the world of county court records includes county-specific nomenclature, document availability, and access.
 
>>
more


 

CHAPTER NEWS
Colorado, Connecticut, SW Ohio and Mercyhurst College Offer Local Networking Opportunities







Mining Local Sources for CI

By Tom Seward
Manager, Business Information
Ballard Spahr LLP
SCIP Colorado Chapter Chair

Local geographic sources can provide valuable insight into competitors, customers and the environment in which they operate. However, fewer sources cover local areas. Marcy Phelps shared tips and techniques for identifying and incorporating local sources into your CI projects.
 
>>
more



Fred Wergeles
Integration of Competitive Intelligence and Business Analytics

By Fred Wergeles
Principal, Fred Wergeles & Associates LLC
SCIP Connecticut Chapter Chair

Speaker Jonathan Calof shared how integrating CI and other intelligence functions can assist with decision making and improve outcomes throughout your organization.
 
>>
more


 

Julie Webb


Bridget Finn


Devin Langan
Sales: A Gold Mine For CI

By Julie Webb
Sr. Research Analyst
IBM
SCIP SW Ohio Chapter Chair


Bridget Finn
Student Analyst, Intelligence Studies
Mercyhurst College


and


Devin Langan
Student Analyst, Intelligence Studies
Mercyhurst College

Connect with your sales team and gain access to one of the best ongoing tactical competitive intelligence sources available. In a SCIP onsite eLearning webinar, Ellen Naylor provided practical tips for conducting win/loss interviews that can help your sales team close more sales.
 
>>
more
 
 

SCIP LINKEDIN GROUP
SCIP Fellows Define Competitive Intelligence:
A Universal Elevator Speech



The SCIP Fellows Group—individuals who have received a SCIP award for their contributions to the profession—recently reviewed a number of possible CI "elevator speeches" in an effort to develop one that can be used by any intelligence practitioner. Here is their collective recommendation:

We are the corporate radar that gives you insight into opportunities and threats before others can figure them out.

Other suggestions can be viewed at the
SCIP LinkedIn group.


 

  CONNECT
 


SCIP 2012 European Summit
Dublin, Ireland
November 6-8, 2012
 
More SCIP Hosted Events
More Frost & Sullivan Hosted Events
 

SCIP-CIP Certification Courses
March 19-23, 2012
Brussels, Belgium



 
Porter’s Four Corners Model: The Answer to the SWOT Dilemma
February 28, 2012
SCIP DC- Greater Metro Chapter
Using CI to Support Innovation: Tools to Help Organizations Compete with Intelligence
March 1, 2012
SCIP Austin, Texas Chapter
The Next Generation of Intelligence Analysis: Preparing your KITS+1 for the Journey
March 6, 2012
SCIP Connecticut Chapter
Be First to Know: Proven Tools for Early Warning
March 21, 2012
SCIP SW Ohio Chapter
SCIP Massachusetts Chapter
 
Share your professional views and experience in the field of Competitive Intelligence. See upcoming themes slated for the monthly SCIP Insight eBulletin below; choose a topic and submit an article:
 Mar  Analytics and Methodologies
 Apr  CI Professional Growth
 May  SCIP 2012 Conference Recap
Email Frank Smith for more
information and to contribute.
Frost and Sullivan
Join SCIP
SCIP Blog
SCIP LinkedIn Group
CI News
Job Board
 
COMPETITIVE INTELLIGENCE MAGAZINE
 Highlights from past issues
 of SCIP's quarterly publication
The Roadmap to a World-Class Competitive Intelligence Program (Herring and Leavitt)
Implementing Intelligence Capability at the Organizational Level (Husar and Gayoso)
The Death of the Competitive Intelligence Professional (Sawka)
 
Feedback
Subscribe
Advertise
Analyst Briefings
 
Frost and Sullivan
  The Strategic and Competitive Intelligence Professionals (SCIP) merged with the non-profit Frost & Sullivan Institute in 2009. The partnership between Frost & Sullivan Institute and SCIP provides a powerful opportunity to enhance the benefits SCIP offers its members.
 
 
Industry White Papers and eBroadcasts
 Now onDemand:
Using Win/Loss to Build Competitive Advantage
Using Competitive War-Gaming  to Improve New Product Launch
From Macro-to-Micro: Translating Mega Trends into Strategy
Using Early Warning Intelligence To Anticipate External Threats and Minimize Strategic Risk
Seven Secrets to Guarantee
CI Impact and Longevity eBroadcast
Staying Ahead of Information in a Digital Age eBroadcast
 
Frost and Sullivan
  Attending a live event? Reserve your complimentary, customized session with a Growth Strategy Consultant today! Ask questions and brainstorm with experts to evaluate and enhance your growth strategy. For more information, contact Megan Houliston at 1.877.GO.FROST or Megan.Houliston@frost.com.  
 
Frost and Sullivan
Event Calendar
Our Solutions
Growth Team Membership™
Chairman's Series On Growth
GIL Community Newsletter
 

© 2012 Strategic and Competitive Intelligence Professionals