eBroadcast Agenda

Dorman Followwill
State of the Market
Dorman Followwill, Partner, Global VP, Healthcare & Life Sciences, Frost & Sullivan

What is the state of the Healthcare/Life Sciences market today, and for the next decade? What are the countervailing forces driving the future of Healthcare/Life Sciences? In leading off this eBroadcast, Frost & Sullivan will prognosticate about the future of this space, in light of a four forces model that examines the key drivers and restraints shaping the landscape over the next 10-15 years. It may be a bumpy ride ahead, but those who understand the fundamental dynamics of the market, and how to devise business intelligence strategies in light of those market fundamentals, will emerge the winners. Come and find out how to win in the exciting years ahead...

Mark Hastings
Integrating Data for Improved Performance & Performance Measurement
Mark Hastings, Senior Manager, Sales Information, Solvay Pharmaceuticals, Inc., a leading global provider of human therapeutics based on advances in cellular and molecular biology

After a full audit of key sales and service processes, Solvay recognized the need for increased automation and standardization. Participants in the session will learn how Solvay:
  • Identified the links between process improvements and underlying data requirements
  • Integrated data from more than 150 touchpoints, systems and third-party sources into complete, detailed profiles for all types of customers
  • Leveraged the new integrated customer database to improve performance measurement, auditing capabilities and sales force productivity
  • Eliminated manual processes and improved processing times by up to 400%

Kim Ramko
High-Quality Customer Profiles: The Foundation for CRM Success
Kim Ramko, Partner, CRM, Unisys, a services-led, technology-enabled provider of business solutions

Unisys has extensive expertise in helping life sciences organizations leverage data warehousing, analytics and business intelligence to improve marketing, sales, service and enterprise CRM performance. Participants will:
 
  • Gain insight into how data integration can optimize all customer channels, including traditional calls, e-details, call centers and the Web
  • Learn how analytics can be used to increase customer profitability and identify high-potential customers by tracking specific prescribing behaviors
  • Understand how territory management programs can increase sales rep efficiency and productivity
  • See best practices for automated data capture, management and synchronization
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