"Moving from Service to Revenue Enhancement: Metrics for
Demonstrating ROI"
• Pendy Pendyala, VP Consumer Support Delivery,
Hewlett Packard
Gary Gibbs, Senior Vice President, Service Delivery, AAA Arizona
Club
Jon Blum, Senior Program Manager, R&D, Best Buy Enterprise
Customer Care
Brad Pitt, Senior Director, Field Services & Sales, Choice
Hotels International Inc.
Timothy J. Fisher, Operations Manager - VBO, TDS Telecom
"Tiered Customer Care: Can You Afford to Treat All Customers the Same?"
• Steve Rooks, Vice President, Contact Simplification and Expertise, Bell
Canada
"Meeting the Unique Requirements of Small/Mid Size Enterprise Call
Centers"
•
Remus Siclovan, Senior Systems Analyst, Health Net
"Getting it Together Internally to Outsource Successfully"
• Ed Hanson, Call Center Management, USAA
"Defining and Benchmarking Best Practices in Contact Centers: What Works - and
What Doesn't"
• Andrew Heath, Director, Customer Satisfaction Services, Platts-E Source
Speaker Profile
Sreenath “Pendy” Pendyala is currently the Vice President of Americas Consumer
Support Delivery. He leads an organization that addresses the support needs of
over 100 million HP consumers who use over 5000 consumer products marketed by HP
in the US. In addition he has functional leadership for the Americas region
including Canada and Latin America. A robust network of contact center and
hardware service partners located across the world are part of the extended
organization that provides such support. Previously, he was the Vice President
of Americas Partner Operations at Hewlett Packard Company. In that role his
organization was responsible for all the processes and systems that enabled
sales of HP products through enterprise, commercial and consumer channels, and
supported all HP business units. Pre HP-Compaq merger, he was the General
Manager of the Wireless & Internet Solutions Organization at Hewlett Packard
Company. His Division was responsible for worldwide partnerships with Internet
Service Providers in order to offer their services to consumers of HP
appliances, PC’s and peripherals and for providing mobile solutions involving
Smart Handhelds, software and services to businesses.
Prior to joining HP in early 2000, he was guiding early stage start–ups in the
mobile computing products space and e-commerce space. Before that, he was the
Executive Vice President and Chief Operating Officer of Mobility Electronics,
Inc., the leading independent provider of notebook docking solutions and power
accessories. Pendy joined Mobility from Adaptec Inc., where he was the General
Manager of the Portable Products Group. Prior to that, he was the Vice President
and General Manager of the Compact Convenience Products Division at Seiko
Instruments USA Inc. He is credited with founding that Division and establishing
it as a global industry leader through introduction of consumer friendly,
innovative computer peripherals and software in combination with innovative
management practices. Before working in the US, he held various management
positions with Metal Box India Limited a subsidiary of the World’s leading
packaging firm, Carnaud-Metal Box.
Pendy has a Bachelor of Engineering degree from the Indian Institute of
technology, Madras, a Masters in Business Administration from Indian Institute
of Management, Calcutta and a Masters in Business Administration with emphasis
on International Business from the University of Southern California, Los
Angeles.
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Gary Gibbs is AAA Arizona’s Senior Vice-President
for Service Delivery. His responsibilities are centered on where, when, and how
AAA members come into contact with the organization, ensuring they receive
quality service. This includes Automotive Services, especially Emergency Road
Service, as well as much of the Club’s call center operations.
Additionally, Gary oversees the Club’s Public Relations and Government Affairs
efforts. He has been with AAA Arizona for 17 years.
A former U. S. Marine and Vietnam veteran, Gary is a graduate of Florida
International University in Miami. At the conclusion of his military service, he
began a decade-long career in journalism as a newspaper reporter, initially with
Knight Ridder’s suburban newspaper division in Miami and later with The Miami
News and The Seattle Post-Intelligencer. Prior to joining AAA Arizona, he gained
his business experience as state manager for a regional inventory service in
Seattle and Phoenix.
Gary resides with his wife, Rebecca, in Goodyear, Arizona.
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Jon Blum is the Sr. Manager of R&D for Best Buy
Enterprise Customer Care. Jon has 15 years experience in implementing and
reinventing call center sales and support programs in the retail, financial
services, global insurance, retail banking and hospitality industries.
Jon’s talents include a combination of business process innovator, sales
strategist, report architect and customer advocate.
He has designed and developed enterprise reporting and incentive processes and
systems for a major hospitality company in the U.S. This enabled the company to
quickly expand its service offerings, provide value as well as reduce operating
costs by over 40% within its first year. He also created CRM system-wide
reporting for a global financial services provider which included restructuring
front and back office brokerage business units, identifying a new systems total
cost of ownership model, and consolidating redundant processes.
Recently, Jon was responsible for developing and scaling Geek Squad sales and
support for nationwide market penetration through service delivery in the phone
channel. Service revenue over the phone from the Geek Squad brand is on track
for a 15 fold increase in this fiscal year.
Jon Blum attended the University of Minnesota and the University of Akron with
degree focus in Chemistry and Mathematics. He is an active participant in Best
Buy and Geek Squad innovation strategies, and is providing key contact center
pilot options for major growth areas to support incoming multi-channel value
propositions.
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Brad Pitt, Senior Director of Field Services and Sales joined Choice Hotels
International in April 2004. During the past year, Mr. Pitt's organization has
driven over $80M in sales through both a field based sales organization, and a
newly created inside sales team and call center. Mr. Pitt was instrumental in
converting an e-procurement help desk function into an Inside Sales organization
handling both in-bound sales and outbound telemarketing capabilities. Prior to
joining Choice Hotels, Mr. Pitt was the Worldwide Director of Sales for Custom,
IVR and Call Center Products for Inter-Tel, Inc in Washington, DC. In this
capacity Mr. Pitt managed a team of sales executives and sales engineers focused
on call center solutions, while also managing sales through 61 branch offices,
and a dealer/VAR distribution channel of over 200 business partners. In
addition, Mr. Pitt was the Director of Eastern Region Sales at Lucent
Technologies managing programmable switch sales, and establishing a Customer
Needs Assessment program to identify top product feature priorities based on
revenue opportunities. Mr. Pitt also assisted in the launch of two successful
technology business ventures and formerly served on the Board of Directors for
Synapsys, Inc. Earlier in his career, Mr. Pitt held various sales and technical
positions in the PC software industry. Mr. Pitt graduated from the University of
Maryland in College Park, Maryland with a BS degree in Computer Science. He
currently resides in Woodbine, Maryland.
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Steve Rooks is Vice President, Contact
Simplification and Expertise Center (CSEC) at Bell Canada. Steve has spent the
majority of his time over the last 18 months driving a major simplification
program in Consumer Markets. With his current assignment, he is focused on
simplification initiatives that specifically impact Bell’s Consumer Contact
Centres, as well as leading the assessment, planning and implementation of all
major Marketing and technology projects across the contact centres. Under
Steve’s leadership, the CSEC’s overarching objective and guiding principle is to
ensure that all projects result in a positive and improved experience for Bell’s
customers and its agents
Prior to joining Bell, Steve worked at the global management consulting firm,
Bain & Company, for many years, helping to drive growth and improvement programs
across many different industries, including telecom, high technology, auto
manufacturing, retail, and forest products. Prior to that, Steve worked at IBM
Manufacturing for several years.
Steve attended University of Toronto where he earned both an Honours B.A.Sc. and
an Honours M.A.Sc. in Mechanical Engineering. Steve also attended Stanford
University’s Graduate School of Business where he earned an M.B.A. and was an
Arjay Miller Scholar. In his spare time, Steve is passionate about having a lot
of fun with his children, whether it is skiing, canoeing, golfing or playing
baseball.
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Remus Siclovan is a Senior System Analyst in the Call Center Group at
Health
Net. Remus is responsible for the Integration of Speech Enabled Interactive
Voice and Customer Service Interface applications for all Health Net Contact
Center Sites. Remus recently launched SpicTec a speech technology integration
consulting enterprise.
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Ed Hanson works on the Call Center Management
Team as an Operational Advisor at USAA. He’s responsible for managing the
performance of the Call Center Service providers whom support USAA. Prior to
this position he contributed to USAA as the Director of Quality. He has been
employed with USAA since 2003.
Ed Hanson has worked in the Call Center Business for thirteen plus years. Prior
to USAA Ed worked at Capital One. There, his responsibilities included providing
thought leadership, strategy, and direction for Capital One’s service quality
program. The scope of the program supported Customer Relations, Collections,
Supply Chain Management (outsourcing) and Specialty Operations (20 + sites and
6,000 FTE).
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Andrew Heath, director of E SOURCE
Customer Satisfaction Services at Platts, has 13 years' experience in the
electric and gas sectors. He provides research and advice to customer service
functions in the utility sector. He has developed e-business visions and
strategies for energy companies in both the UK and U.S. Andrew was instrumental
in designing the e-business strategy implemented at Louisville Gas & Electric,
and, as acting chief information officer at Powergen, he developed that
company's UK e-business strategy. Andrew also has extensive experience
delivering retail systems that support deregulated energy retail markets.
Andrew has a PhD in computer-user interfaces from Imperial College in London and
holds a BS in management science from the University of Lancaster.