Marketers today face common challenges. With new techniques, trends and technologies, consistently evolving, it’s difficult to balance corporate initiatives with marketing expenditures and efforts, maximizing each opportunity. Frost & Sullivan’s Marketing Strategies 2006 eBroadcast will show you how to integrate your marketing strategies, reaching your target audience along multiple touchpoints, while building on the momentum of each initiative. You’ll learn how to clearly align your corporate goals and objectives with your event marketing plan, leveraging each vehicle to reach your ultimate goal :  a measurable return.

Join Frost & Sullivan and a panel of industry experts examine cutting-edge marketing strategies, taking a look at what works and why. Learn from case studies of marketing thought leaders, their strategies, tools and techniques to create exposure, generate solid leads and improve competitive advantage, while maximizing event ROI.


Agenda
                        
    

Ellis Booker, Editor, BtoB and BtoB's Media Business  The Integrated Approach – A New Industry Standard  Join Ellis Booker as he speaks to the challenge’s many companies face in   building a marketing strategy that delivers measurable results   More »

Fred Landis, Research Director, Frost & Sullivan  Aligning with the Right Partner to Drive Credibility Organizations are faced with numerous choices on which channels and means they choose to achieve a successful return on a campaign..        More »

Bob Hagnauer, Marketing Manager, Maritz Loyalty Marketing Creating Customer Loyalty Through Multiple Touchpoints. Keeping and growing their best customers is high on the priority list for most CEOs and CMOs today.  Survey after survey tells us that customer retention is a key business objective..                                        More »

Fredrick Marckini, Founder / CEO, iProspect Making the Transformation  Fredrick Marckini will take us through some key considerations in identifying and evaluating your organizations current marketing strategies and steps  to transforming those strategies..                                               More »

Gary Robbins, Vice President/Partner – Business Development, Frost & Sullivan Vehicles of Integration for a Measurable Return   Gary will discuss best practices in maximizing event marketing opportunities.  Learn from his expertisein helping marketersto evaluate priorities, recognizing                      that one-size doesn’t always fit all..                                             More »

During this eBroadcast we will explore:

• A new perspective to creating a strategic integrated marketing approach
• How to identify and match your marketing strategy with your company’s unique goals and   
   objectives
• Integrating your marketing vehicles into successful measurable business development returns
• Creating a more strategic message and delivery- it’s all about relevancy
• Building and strengthening your relationships along multiple touch points.

Post Questions, Comments or Share and Exchange Ideas with Colleagues, Peers and Our Industry Experts Today at Frost & Sullivan's eBroadcast Discussion Board

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