Industry Experts Reporting:Brian DenkerDirector, Marketing/OperationsFrost & Sullivan
Bob FelsenthalVP/PublisherBtoB Magazine/Media Business
Register and join this LIVE video eBroadcast and learn to:
Implement and benefit from a webcast campaign strategy opposed to a one-off “shot gun” approach.
Build customer loyalty and brand awareness with multiple webcasts and touch-points.
Market smarter – attract more diverse and targeted audiences that transcend geographic boundaries.
Leverage event analytics and reporting to accelerate and fuel sales and opportunity pipelines.
We all know that in times of financial uncertainties and economic downturns, the first budget to be cut is Marketing. This means that for most marketers, as we begin to execute our 2009 marketing plans, every initiative implemented must produce its greatest potential with measurable returns that directly correlate to increased sales and revenue.
Frost & Sullivan and our panel of industry experts believe that the key to achieving such results depends on the development of campaign strategies that reach unlimited audience potential and that clearly integrate and address several of their organization’s growth objectives, including increasing brand visibility, launching new products and services, and generating more qualified leads. Webcasting has increasingly become the ever popular response to tackling this challenge. However, where many companies continue to fall short of their efforts is transforming what is typically positioned as a “one-off event” into a full campaign or series of web events. Considering an approach built around “multiple touch-points” has proven to be the best and most economical means by which companies can yield a greater return on their investments while reducing their overall marketing spend and cost per lead.
During this one-hour complimentary live video eBroadcast our panel of industry gurus representing various interests and resources in today’s marketing world will discuss best practices and proven strategies to successfully plan and execute an integrated web casting campaign strategy including planning, speaker training, audience recruitment, database management, delivery and reporting / analytics.