Nancy L. Weber Senior Consultant, North America Information and Communication Technologies Frost & Sullivan   Justin Jones Director, Digital Strategy Afexa Life Sciences Inc.   Ken Dobell President DAC Group As consumers become more adept at online search, their queries are growing longer, more locally flavored, more varied and more spontaneous. It’s one thing to bid on a name or category, quite another to correctly anticipate a thousand permutations of an idea. Increasing competition in the Search Engine Marketing space means cost per click is on the rise which ultimately results in diminishing returns for SEM. These twin factors are forcing a challenging agenda: Extract more value out of paid search through micro-managed programs that ensure marketers appear, appear relevant and actually are relevant for the best queries — especially those searched less frequently. Capture one’s fair share of unpaid (organic) traffic through more granular and highly-scaled Search Engine Optimization that passes both the user test and the search engine test. Given all this, the critical question facing business executives is: who best to design, develop and deliver a superior program on time and on budget? Is this a task for my general agency; local search or lead generation shop; an SEO firm; or even my own internal marketing and IT teams? Join this eBroadcast for answers to these questions and learn how to: Drive qualified leads while keeping costs down and program performance high Maximize customer conversions and organic (unpaid) traffic for an optimal ROI through a highly-scaled, long-tail Landing Page strategy Leverage and integrate Maps channels and local business listings Measure and improve against the Key Performance Indicators that matter to your business Click Here to Register and join Frost & Sullivan and leading industry experts as we take a deeper look SEO, SEM and local search capabilities. As our appreciation to you for joining us on this eBroadcast, all participants will be entered into a give-away for a free iPod Touch! All registrants will be eligible to receive a $500 credit voucher* towards the 10th Annual MARKETING WORLD 2009: A Frost & Sullivan Executive MindXchange * $500 Credit Voucher must be redeemed and allocated no later than Friday, July 24, 2009.