Mukul Krishna Global Director, Digital Media Frost & Sullivan Ashwin Iyer Global Program Director, Contact Centers Frost & Sullivan Wayne Ramprashad Executive Director, Call Management Technology and Architecture Comcast Cable   Simon Clephan Manager Strategic Technology Alliances IBM Customer loyalty is critical in today's competitive business environment, requiring businesses to manage customer relationships more efficiently than ever before. There are numerous customer touch-points within an organization including marketing, sales, technical support, product development, billing, customer service, etc. With each functional area collecting different customer information, it is imperative that all structured and unstructured information is managed seamlessly to eliminate information vacuums. As organizations work to modernize internal processes for managing customer information and service, inadvertent gaps have been created, often due to improper integration. These information silos are a major threat to the necessary development of important customer relationships and effective customer service. During this eBroadcast, attendees will learn: The importance of consolidating customer communications within a collaborative IT environment Best practices to leverage Enterprise Content Management (ECM) strategies towards customer service integration The value proposition of a well integrated ECM – customer service workflow Click Here to Register and join Frost & Sullivan and leading industry experts as we take a deeper look at how ECM, through proper integration with customer service solutions, can empower companies to provide internal and external stakeholders with all the relevant and necessary information when-how-and-where they need it.