Our panel of experts will discuss a series of best practices and principles for creating, delivering and managing sales-ready and customer-relevant messaging.

Join this live interactive event which highlights the exclusive unveiling of a study compiled over the past 3 months by a world-class Advisory Committee of 20 chief marketing officers (CMOs).
 
Agenda:

Fred Landis, Program Leader, CRM, Frost & Sullivan

Decreased budgets, more complex decision-making and increased competition have made effective sales interactions...                                           More »


 

William Glazier, Director, CMO Council

Mr. Glazier will detail recent research collected from the CMO Council task force team...                                                                                          More »


                

Ariel Kelman, VP of Marketing, Ventaso

This presentation will further address the topics of customer-centric messaging, rep-ready access...                                                                         More »


 

 

 What You Will Learn

. The impact and implications of ineffective message development and mapping
. The need for marketers to fully understand and document customer solution requirements
. How to regularly & judiciously audit what support tools are most useful and relevant
. Strategic disconnects between marketing, sales, and channel organizations

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