Applicability to Executive Function

This completed Ask the Thought Leader webcast shows how the product innovation function at Appleton Inc. developed and implemented a comprehensive process to identify new markets and applications for mature products.

Featured Thought Leader: Jamie Hillend, Executive Director of Market Development at Appleton presented Key Lessons and answered audience questions during the live webcast.

The webcast shows how Appleton:

• Identifies and evaluates mature products’ competitive advantages
• Uses scorecards to pinpoint the mature product with the most appeal in new markets
• Filters new markets to find the most viable opportunity
• Determines how to enter the selected new market given the capabilities of the company

Profiled Company: Appleton Papers, Inc. is a North American based chemical and paper products company headquartered in Appleton, Wisconsin, USA.

CLICK HERE to see an excerpt from the featured best practice guidebook.

Listen On Demand:

Click "Play" under the "Recorded" section below to listen to past Ask the Thought Leader webinars.