Applicability to Executive Function
This completed Ask the Thought Leader webcast shows how the product innovation function at Appleton Inc. developed and implemented a comprehensive process to identify new markets and applications for mature products.
Featured Thought Leader: Jamie Hillend, Executive Director of Market Development at Appleton presented Key Lessons and answered audience questions during the live webcast.
The webcast shows how Appleton:
Profiled Company: Appleton Papers, Inc. is a North American based chemical and paper products company headquartered in Appleton, Wisconsin, USA.
CLICK HERE to see an excerpt from the featured best practice guidebook.
Listen On Demand:
Click "Play" under the "Recorded" section below to listen to past Ask the Thought Leader webinars.