Featured Thought Leader

 Applicability to Executive Function

   
Mary Jo Frederich
Director
Industry Solutions Labs,
First-of-a-Kind (FOAK) program,
IBM
Marketing
Research & Development
Sales Management
 


This completed Ask the Thought Leader webcast shows how sales and R&D at IBM
co-developed and implemented a collaborative innovation program to test early stage innovations and speed the innovation commercialization process

Featured Thought Leaders: Mary Jo Frederich, Director, Industry Solutions Labs (ISL) and First-of-a-Kind (FOAK) program, and Alexis Bantel, Program Manager, FOAK, presented Key Lessons and answered audience questions during the live webcast.

The webcast shows how IBM:

  • Utilizes a multi-stage process to filter innovation ideas to those most viable

  • Evaluates innovation ideas against a set of criteria to make funding decisions

  • Selects innovation incubation partners that fit identified attributes that lead to success

  • Develops and implements a project plan that achieves identified program goals

Profiled Company: IBM is a top 5 global computer products and services company headquartered in Armonk, New York, USA.


CLICK HERE to see an excerpt from the featured Best Practice Guidebook

Listen On Demand:

Click "Play" under the "Recorded" section below to listen to past Ask the Thought Leader webinars.

   

 

BACK TO TOP BACK TO TOP

EBROADCAST CALENDAR
Click here to view other scheduled eBroadcasts

EMAIL REMIND ME
Send me email reminding me of this event
FORWARD TO A COLLEAGUE
Pass on information to a friend
Sitemap | Disclaimer | Privacy
© Frost & Sullivan
Conseq