Applicability to Executive Function

This completed Ask the Thought Leader webcast shows how the marketing function at Microsoft capitalized on social media to engage brand enthusiasts to support the launch of Windows 7.

Featured Thought Leader: Cory Toedebusch, Group Marketing Manager at The Microsoft Corporation presented Key Lessons Learned and answered audience questions during the live webcast.

The webcast shows how Microsoft:

• Identifies and organizes brand enthusiasts

• Rewards brand enthusiasts’ active participation

• Monitors online conversations for opportunities to engage and amplify peer-to-peer recommendations

• Provides brand enthusiasts with tools to drive word-of-mouth

Profiled Company: The Microsoft Corporation, headquartered in Redmond, Washington, USA, is a technology products and solutions company.

CLICK HERE to see an excerpt from the featured Best Practice Guidebook

Listen On Demand:

Click the "Play" button below to listen to the event.