Integration has been the number one challenge and cost for traditional CRM projects. No single application can be said to “own” the customer data or to “drive” the processes from end to end. As a result, companies are faced with the challenge of integration or costly “rip and replace” projects. To avoid this scenario, CRM systems must provide a set of integration capabilities that form an open, extensible mechanism for leveraging operational systems and data.
Join this live interactive event and leap beyond the competition by transforming your business through intelligent integration techniques.
Fred Landis, Program Leader, CRM, Frost & Sullivan
With all of the changes the CRM market has experienced in recent years, the issue of data and application integration has been the one constant. If anything
its importance has grown, starting with integration between... More »
Mance Irvin, Director, CRM, AutoTrader.com
The main goal for AutoTrader.com's CRM project was to support the self-service
capabilities for their online consumer business, enabling "Simply Outrageous
Service"... More »
, VP Product Marketing, E.piphany
E.piphany will discuss a more flexible approach to CRM with integration best practices... More »
What You Will Learn
. How to provide a consistent view of their customer information without replacing existing
. The importance of leveraging existing information for measurable business results