What can we learn about communicating effectively with patients based on the types of incentives and interactions they respond to?  Most brands understand that there are many causes of non-adherence.  By looking at patients who react to different programs and interactions, we can start to understand how to better reach those patients and identify messages, incentives and other support that we can provide to keep them engaged. Join Frost & Sullivan, MicroMass Communications, National Consumers League and McKesson Patient Relationship Solutions for an examination of evidence and experience in how to reach targeted patient segments in key chronic disease therapy areas Gain key insights into: The key psychological factors of patients with metabolic diseases and how this knowledge can improve dialogue with patients The behavior of users of co-pay discount cards and the implications for reaching this patient population with the information they are seeking Adherence barriers and communicating with non-adherent patients using the most effective messaging What you learn will help you to make more effective use of patient communications, co-pay offers, and other adherence tools. Click here to watch the onDemand version of this eBroadcast now and listen in on the experiences of others. Greg Caressi Senior Vice President, Healthcare & Life Sciences Frost & Sullivan Rebecca Burkholder, JD Vice President of Health Policy National Consumers League   Greg Zych Director of Marketing McKesson Patient Relationship Solutions Jessica Brueggeman Director, Behavioral Services MicroMass Communications All registrants will be eligible to receive a $250 credit voucher* toward any one of our upcoming Executive MindXchange events. *$250 Credit Voucher must be redeemed and allocated no later than February 29, 2012.