Featured Thought Leader

 Applicability to Executive Function

   
Charlie DeWitt
VP, Enterprise Marketing
Kronos, Incorporated

Tim Riesterer
Chief Marketing Officer
Corporate Visions, Inc.
Marketing
Sales Leadership
 


On Tuesday, September 27, 2011, the Growth Team Membership™ will present a case-based best practice on how the marketing function at Kronos collaborates with Sales to create and deliver a differentiated value proposition.

Featured Thought Leaders: Charlie DeWitt, of Kronos, Inc. and Tim Riesterer, CMO of Corporate Visions will share key lessons learned and participate in a Q&A session.

The webcast shows how Kronos:

  • Evaluated the existing value proposition
  • Developed a new value proposition that targets core customer needs
  • Documented the value proposition in a Foundational Messaging Guide for employees
  • Conducted messaging workshops with the sales force to drive implementation of new messages and techniques
  • Established Sales and Marketing Leadership Councils to spur ongoing collaboration

Profiled Company: Kronos Incorporated, headquartered in Chelmsford, Massachusetts, produces workforce management software and services.


CLICK HERE to see an excerpt from the featured Best Practice Guidebook

   

Registration: 

Click the "Play" button below to listen to this event.

 

 

 

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