Applicability to Executive Function

On Tuesday, September 27, 2011, the Growth Team Membership™ will present a case-based best practice on how the marketing function at Kronos collaborates with Sales to create and deliver a differentiated value proposition.

Featured Thought Leaders: Charlie DeWitt, of Kronos, Inc. and Tim Riesterer, CMO of Corporate Visions will share key lessons learned and participate in a Q&A session.

The webcast shows how Kronos:

• Evaluated the existing value proposition
• Developed a new value proposition that targets core customer needs
• Documented the value proposition in a Foundational Messaging Guide for employees
• Conducted messaging workshops with the sales force to drive implementation of new messages and techniques
• Established Sales and Marketing Leadership Councils to spur ongoing collaboration

Profiled Company: Kronos Incorporated, headquartered in Chelmsford, Massachusetts, produces workforce management software and services.

CLICK HERE to see an excerpt from the featured Best Practice Guidebook