Acknowledging that each individual responds to different tactics, most brands today have implemented a multitude of strategies to drive patient adherence, including refill reminders, co-pay discount programs, pharmacy engagement, patient education and others.
Join Frost & Sullivan for a live 60-minute complimentary eBroadcast as Ogilvy Healthworld, Physician’s Interactive, and McKesson Patient Relationship Solutions explore evolving opportunities for improving patient adherence and engagement through physician outreach, ePrescribing integration and pharmacy interactions.
During this 60-minute eBroadcast, we will discuss:
- How reaching physicians through call center outreach can help improve patient conversations
- Using the growing ePrescribing channel to reach prescribers with brand offers integrated in the prescribing workflow
- What McKesson research revealed about pharmacist’s expectations and requests for patient engagement and brand support
Gain insights into the less explored communication opportunities to help make informed marketing plans for your brand. Click here to register, listen in on the experiences of others, participate in a live Q&A, and walk away with actionable strategies on how you can build a world-class adherence program that drives behavior change in individual patients.
Don't miss out - register today!