Discover how companies use trade shows to gather competitive intelligence, demonstrate best practices around Trade Show Intelligence, and present ideas on maximizing the CI impact of trade shows.

Join SCIP, Fletcher/CSI, Grand Canyon University and Janssen Global Services as we discuss a multi-step process to maximize the intelligence return on a trade show, along with examples of how the process works in the real world. Starting with tools used to identify which trade shows offer the best CI opportunity to maximizing time on the show floor and through to distributing CI findings, this complimentary eBroadcast will explain how the parts of the process are linked, how to engage company team members in the collection, and ways to move from data to analysis.

During this complimentary live eBroadcast, we will explore:

• A deeper understanding of the types of CI that can be obtained through trade shows

• A defined process to maximize trade show CI collection

• Tools to use while collecting CI at trade shows

Insights into successful trade show CI, based on the recent Fletcher/CSI survey on the topic, will be shared and used to illustrate the best practices identified in the session.

Click here and register now to share and exchange your viewpoints with our panel of experts during our live interactive Q&A following the presentation.

Brought to you by SCIP and Frost & Sullivan Institute