Featured Thought Leader

 Applicability to Executive Function

   
Tabitha Dunn
Managing Director of Customer Insights
Citrix
   
Market Research
R&D/Innovation
 

 On Tuesday, September 24th, 2013, the Growth Team Membership™ presented a case-based 
 best practice on how Citrix built an end-to-end process that collects and embeds customer  
 insights in the innovation process.

 Featured Thought Leader: Tabitha Dunn, Managing Director of Customer Insights, will share key lessons learned.

 The webcast shows how Citrix:

  • Establishes a comprehensive customer insights collection program

  • Uses Net Promoter Score™ research to identify and prioritize customer needs

  • Develops a set of interactive tools to provide customer data for product modeling

  • Links customer-insight based innovations directly to increased revenue and customer loyalty

Profiled Company: Citrix is headquartered in Santa Clara, California and is an information and technology communications company.


CLICK HERE to see an excerpt from the featured Best Practice Guidebook

   

 

 



 

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