Applicability to Executive Function
On Tuesday, September 24th, 2013, the Growth Team Membership™ presented a case-based best practice on how Citrix built an end-to-end process that collects and embeds customer insights in the innovation process.
Featured Thought Leader: Tabitha Dunn, Managing Director of Customer Insights, will share key lessons learned.
The webcast shows how Citrix:
Establishes a comprehensive customer insights collection program
Uses Net Promoter Score™ research to identify and prioritize customer needs
Develops a set of interactive tools to provide customer data for product modeling
Links customer-insight based innovations directly to increased revenue and customer loyalty
Profiled Company: Citrix is headquartered in Santa Clara, California and is an information and technology communications company.
CLICK HERE to see an excerpt from the featured Best Practice Guidebook