Applicability to Executive Function
On Tuesday, March 4, 2014, the Growth Team Membership™ presented a case-based best practice on how Coca-Cola designed a content-based marketing strategy to drive consumer conversations, inspire purchases, and enhance brand value.
Featured Thought Leader: Darryl Maslia, Global Director, Creative Asset Management at Coca-Cola, share key lessons learned.
The OnDemand webcast demonstrates how Coca-Cola:
Profiled Company: Coca-Cola is headquartered in Atlanta, Georgia and is a global Consumer Packaged Goods company.
CLICK HERE to see an excerpt from the featured Best Practice Guidebook