Featured Thought Leader

 Applicability to Executive Function

   
Darryl Maslia
Global Director, Creative Asset Management
The Coca-Cola Company
   
Marketing
 

On Tuesday, March 4, 2014, the Growth Team Membership™ presented a case-based best practice on how Coca-Cola designed a content-based marketing strategy to drive consumer conversations, inspire purchases, and enhance brand value.

Featured Thought Leader: Darryl Maslia, Global Director, Creative Asset Management at Coca-Cola, share key lessons learned.

The OnDemand webcast demonstrates how Coca-Cola:

  • Devised a content strategy
  • Created "Liquid and Linked" ideas
  • Developed compelling content
  • Measured the impact of its content marketing efforts

Profiled Company: Coca-Cola is headquartered in Atlanta, Georgia and is a global Consumer Packaged Goods company.


CLICK HERE to see an excerpt from the featured Best Practice Guidebook

   

 

 



 

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