Integrating data sources. Applying consistent and manageable business rules. Standardizing and synchronizing data. Streamlining processes. Those are the steps market leaders are taking to enhance their customer profiling capabilities and improve overall sales, marketing and enterprise CRM performance.
Join this interactive case study as our industry experts from Solvay and Unisys explore best practices with a more concentrated focus on Business Intelligence through standardization of data as a means to improve your bottom line and maximize customer profitability. Present your current challenges and examine how you too can increase your bottom line through our live Q&A session.
Dorman Followwill, Partner, Global VP, Healthcare & Life Sciences, Frost & Sullivan
What is the state of the Healthcare/Life Sciences market today, and for the next decade? What are the countervailing forces driving the future... More »
Mark Hastings, Senior Manager, Sales Information, Solvay Pharmaceuticals Inc
After a full audit of key sales and service processes, Solvay recognized the need for increased automation and standardization... More »
Kim Ramko, Partner, CRM, Unisys
Unisys has extensive expertise in helping life sciences organizations leverage data warehousing, analytics and business intelligence to improve marketing, sales, service and enterprise CRM performance... More »
What you will Learn
. Gain insight into how enterprise data integration can serve as the foundation for optimized
sales and service performance
. Learn how analytics can be used to increase customer profitability
. Understand how territory management programs can increase sales rep efficiency and
. See best practices for automated data capture, management and synchronization