The demand for Mobile CRM is growing as organizations continue to demand access to critical information in real-time - anytime, anywhere.  With the emergence of more robust devices and enhanced applications, together with the reality of more dispersed sales organizations and the increasing accessibility of high speed wireless (3G) and networking (Wi-Fi), more organizations are putting mobility at the forefront of their CRM initiatives.

Experts predict we’ll see increasing demand for mobile CRM – and ROI justification for mobile CRM will also become easier in 2005.

Join this complimentary interactive eBroadcast as we explore the future of mobile CRM. Learn directly from a mobile CRM success story how to build a business case that will give you the competitive advantage you need to outpace the competition.


Agenda

Fred Landis, Research Director, Contact Center / CRM Growth Opportunities Service, Frost & Sullivan

Mobile sales force automation is emerging as a primary area of investment for companies seeking to increase the effectiveness...                               More »

Craig Neable, Technical Evangelist, Smart Client technology, Microsoft

The demand for software solutions to support the mobility imperative is 
                     increasing. What is available to support today's mobile...                      More »

                
                                                                                                                                       Jim Greufe, Vice President, Business Partner Team, Farm Credit Services
of America

 Six years ago, Farm Credit Services of America, one of the largest farm credit
 organizations in North America, began making...                                 More »

Bruce Kenny, Senior Vice President of Products, Pivotal Corporation

Bruce Kenny, SVP Products with Pivotal, will be on hand to address your questions about Pivotal mobility solutions and to provide additional...                    More »

What Will You Learn

This presentation will outline the critical success factors for gaining competitive advantage with today's mobile sales technology. Fred Landis, Research Director, CRM Growth Opportunities Service with Frost and Sullivan will review the state of mobile CRM today and examine some coming trends. We’ll also be joined by Craig Neable, Program Manager, Developer Platform Evangelism Group, Microsoft who will talk about Microsoft’s commitment to “anytime, anywhere” CRM mobility through Microsoft Mobile Workforce Solutions. Finally, we’ll hear directly from two companies with mobile CRM solutions about how they created the business case for mobile CRM, how they chose their mobile solution, and how they measure ROI from their mobile CRM investment.

In this presentation you’ll learn:

· What mobile CRM solutions are available.
· What Microsoft is doing to advance the promise of “anywhere, anytime” mobility.
· What analysts and industry watchers are predicting for the future of mobile CRM.
· What best practices and processes need be considered before deploying mobile technology
  in your organization.
· How to evaluate the right mobile solution for your organization.
· How you can construct a business case for mobile CRM.
· How companies measure ROI for mobile CRM applications.

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