Breaking through the clutter : How to build and create customer loyalty & relationship value
The war raging in the retail banking world has cost financial services companies significant amounts of both time and money. Even after such effort, little head-way is being made by any group in gaining a competitive advantage. As many companies strive to achieve competitive differentiation through customer loyalty, methods and tactics to reach desirable levels of loyalty may need a fresh look and require the context of the challenges of the retail banking environment.
Join our panel of experts as we explore key considerations and best practices in understanding the current state of the market and its impact on differentiation strategies. Share and exchange your thoughts and experiences with our panel during a live interactive Q&A.
, Director, Edgar Dunn & Company
Retail banking has reached a position similar to the trench warfare encountered
in World War I. In spite of huge investments of resources... More »
Gail Sneed, Market Development Director for Financial Services, Maritz Loyalty Marketing
One of the most challenging issues facing retail banking executives today is increasing market share by retaining the most valuable... More »
, Editor, Cards & Payments Magazine (formerly Credit Card Management)
Jeff Green is Editor of Credit Card Management, the flagship magazine for Source Media's Payments.... More »
What you will learn:
· Understand the current environment in retail banking and its impact on differentiation
· Identify which practices of your company may be hindering customer loyalty
· Evaluate what about these practices are failing
· Understand the role of relationship building in developing customer loyalty
· Learn methods of creating this loyalty