In the last several years, lessons learned about DTC public relations from the pharmaceutical industry have focused primarily on what not to do.  What hasn't been discussed however, is what the pharmaceutical industry has done right in their approach to DTC, which is to look beyond television advertising and find ways to build deeper connections with consumers. What lessons learned can be applied to DTC strategies for medical device companies, despite the clear differences in compelling consumers to ask for a prescription product vs. pursue a surgical procedure? 

Join leading industry analysts and healthcare communication marketers as we take a deeper look at the “do’s from Pharma” and apply them to medical device companies.  Share and exchange your experience and viewpoints with our panel of experts during our live interactive Q&A to follow the presentation.

Charlie Whelan, Consulting Manager, Healthcare, Frost & Sullivan Market Overview Today's Healthcare industry is more dynamic than ever.  Trends such as the growing body of empowered patients in conjunction with the rapid introduction                     of advanced technologies has lead to a growing need for timely and accurate                       information about disease conditions....                               More »

Michael Durand, Director, Healthcare Enterprises, Porter Novelli A Stronger Consumer Connection Michael Durand, healthcare director with PR agency, Porter Novelli, will discuss,  based on his years of DTC pharma PR and marketing experience, the                     implications the changing healthcare environment is requiring from marketers                      and the resulting need to build stronger consumer connections to affect                      behavior....                                                                      More »

Betsy Merryman,Senior Vice President and Managing Director, FischerHealth & Laura Nobles, Senior Vice President and Managing Director, FischerHealth The Medical Device DTC Approach Betsy Merryman and Laura Nobles, senior strategists with healthcare PR agency, FischerHealth, will discuss the applicability of the three DTC PR approaches used in pharma for medical device companies along with the risks, benefits and key considerations associated with conducting these types of activities...                                                                    More »