Patient Non-Adherence, Tackling America’s Other Drug Problem

 

 

 



One of the more extensively discussed areas in the pharmaceutical industry has been patient non-adherence to prescription drugs and it's adverse impact. With increased pressures for brand teams to do more with fewer resources, marketers are focusing their efforts more on loyalty and adherence programs. New relationship marketing vehicles allow an unprecedented ability to interact with patients and drive brand loyalty.

Join leading industry experts and healthcare marketers as we take a deeper look at the causes and consequences of patient non-adherence and the next generation loyalty and adherence programs that address this growing problem.

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Imran Khalifa, Consulting Manager, Frost & Sullivan

Patient nonadherence to prescription drugs has increased hospitalization rates ...                                                  More »  

 
Anne M. Faul, Director,
Pharmacy Strategy and Analysis, GlaxoSmithKline


Non-adherence to medication therapy costs the US health
care system billions of dollars a year...                         
More »         
 
Philip Villavicencio, Director – Relationship Marketing,
McKesson Specialty


With increased pressures for brand teams to do more with
fewer resources,...
                                                       
More »
 




 

 

                             
                  

  
  

Patient Non-Adherence: Tools for Combating Persistence and
Compliance Issues
A Frost & Sullivan White Paper 

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