One of the more extensively discussed areas in the pharmaceutical industry has been patient non-adherence to prescription drugs and it's adverse impact. With increased pressures for brand teams to do more with fewer resources, marketers are focusing their efforts more on loyalty and adherence programs. New relationship marketing vehicles allow an unprecedented ability to interact with patients and drive brand loyalty. Join leading industry experts and healthcare marketers as we take a deeper look at the causes and consequences of patient non-adherence and the next generation loyalty and adherence programs that address this growing problem. Click Here to Register and View this eBroadcast OnDemand.
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