Pharmaceutical organizations are now faced with the need to exploit technology in order to
create go-to-market efficiency.  As digital media is proliferating at an explosive pace,
companies are still trying to understand ways to drive their value proposition forward and
continue to gain competitive advantage.  Pharmaceutical leaders are discovering how a
cutting-edge labeling and packaging resource management system can propel them ahead of competition.  This eBroadcast will explore technology, once considered a "nice to have" luxury
that has become a "must have" strategy in today's market.

Frost & Sullivan and our panel of industry experts will explore the Packaging and Labeling
Asset Lifecycle Management and how modules of digital asset management and marketing
process optimization solutions are driving a more robust and efficient marketing, resource
and operational business process for pharma.  This eBroadcast will also outline the tangible
and intangible benefits of an accelerated cycle, with greater reporting and control while
managing overhead and uncovering new streams of revenue.

Nicholas Basta Founder and Editor  Pharmaceutical Commerce Nicholas Basta is founder and editor of Pharmaceutical Commerce, a recently launched business publication focused on business strategies for pharmaceutical marketing         Mukul Krishna Global Manager, Digital Media Practice Frost & Sullivan Mr. Krishna is widely recognized as an expert and thought leader in the Digital Media industry with his primary expertise being in the Content Management, Video Server, Streaming and Encoding markets.... Jennifer Marino CPG Consultant Marino is a seasoned marketing professional with more than 15 years experience supporting major consumer brands. Currently, Marino acts as an independent consultant to a number of trusted brands.        Kent St. Vrain Vice President, Marketing and Business Development Paxonix Kent St. Vrain is vice president, marketing and business development for Paxonix, a division of MeadWestvaco Corporation, the $6 billion leader in the global packaging industry.