Pharmaceutical organizations are now faced with the need to exploit technology in order to create go-to-market efficiency. As digital media is proliferating at an explosive pace, companies are still trying to understand ways to drive their value proposition forward and continue to gain competitive advantage. Pharmaceutical leaders are discovering how a cutting-edge labeling and packaging resource management system can propel them ahead of competition. This eBroadcast will explore technology, once considered a "nice to have" luxury that has become a "must have" strategy in today's market. Frost & Sullivan and our panel of industry experts will explore the Packaging and LabelingAsset Lifecycle Management and how modules of digital asset management and marketingprocess optimization solutions are driving a more robust and efficient marketing, resource and operational business process for pharma. This eBroadcast will also outline the tangible and intangible benefits of an accelerated cycle, with greater reporting and control while managing overhead and uncovering new streams of revenue.
Nicholas BastaFounder and Editor Pharmaceutical CommerceNicholas Basta is founder and editor of Pharmaceutical Commerce, a recently launched business publication focused on business strategies for pharmaceutical marketing
Mukul KrishnaGlobal Manager, Digital Media PracticeFrost & SullivanMr. Krishna is widely recognized as an expert and thought leader in the Digital Media industry with his primary expertise being in the Content Management, Video Server, Streaming and Encoding markets....
Jennifer MarinoCPG ConsultantMarino is a seasoned marketing professional with more than 15 years experience supporting major consumer brands. Currently, Marino acts as an independent consultant to a number of trusted brands.
Kent St. VrainVice President, Marketing and Business DevelopmentPaxonixKent St. Vrain is vice president, marketing and business development for Paxonix, a division of MeadWestvaco Corporation, the $6 billion leader in the global packaging industry.