| After reading below, please visit our sponsorship sub categories for additonal
information on sponsorship opportunities with Frost & Sullivan's eBroadcast
program.
WHY FROST & SULLIVAN
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Frost & Sullivan is recognized in the industry as an international marketing, consulting and growth strategies firm. We are known and respected for our unbiased, independent third party perspective and are in the business of not selling software, but selling information. Based upon this approach, how we brand and market the program and our reputation in the industry, we’ve been consistent in our ability to surpass the industry averages for both registration and attendance.
Frost & Sullivan’s eBroadcast provides a cost-effective lead-generating platform designed to generate new sales opportunities, increase product and brand awareness and shorten your sales cycles leading to great ROI.
Frost & Sullivan’s Unique eBroadcast Formats Provide: - Third Party Endorsement and Validation
- A Forum for which clients can showcase their intellectual property
- Avoid the "Black Cloud" of a Sales Pitch
- Direct access to a Frost & Sullivan Analyst
- A Fully Interactive Audience engagement through live question & answer sessions, interactive real-time response polling
| | | THE FROST & SULLIVAN DIFFERENCE | | | | | |
A Custom Turn-Key Solution
Your dedicated eBroadcast team will manage development, production, marketing
and delivery.
Leveraging a 3rd Party Brand
Recognized as a reputable, objective third party, our eBroadcasts position you as
the “Industry Expert” while ensuring participants that their time will be well spent. Credibility & Objectivity
Respected industry analysts host, moderate and offer key perspectives and value-added
content on key niche markets driven by your agenda. Your Target Market
Leveraging both the Frost & Sullivan database and that of our alliance partners, we
ensure that every eBroadcast is marketed to a target audience of your choice,
getting your message in front of key decision makers and industry players. Our Consultative Approach - The Road to ROI
Your goals and objectives for this investment pre-event are carried through until the
end with a consultative analysis report delivered post event road mapping out best
practices not just to populate your database but fill your pipelines and accelerate
your sales cycle. | |
| | EXTEND YOUR CUSTOMER REACH: LEVERAGE POST-EVENT TOUCHPOINTS | | | | | | Exclusive Offering Positioned as an extension of the content covered at Frost & Sullivan, up to three custom
eBroadcasts will carry forward from themes of our onsite events (based on sponsor's expertise). Take advantage of this exclusive opportunity (limited to just three companies per eBroadcast) to keep the touchpoints coming long after your sponsorship at the Executive MindXchange concludes. Presented approximately two weeks after the event concludes, Frost & Sullivan will integrate and promote throughout the MindXchange and dedicate a full page advertisement in the event brochure. All registered participants will receive complimentary admission with the option to "opt out" upon registration. For those outside the event, a nominal fee of $75 will be charged to participate. The content of the eBroadcast program will be built around the workshops and discussions that take place onsite. The real time data will ensure this is a must attend event for all.
- Kept OnDemand for One Year
- Exclusive to just three companies per track
- Positions your company as the expert in the industry
- Full contact details of all participants
- Detailed post event report and analysis for a more immediate ROI
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| eBROADCAST HIGHLIGHTS | | | | | | Frost & Sullivan’s eBroadcast operation is a turnkey solution where we will
manage development, production and delivery.
eBroadcast Program & Highlights - Streaming one (1) hour event, both audio and video, with capability to broadcast
live over the Internet - PowerPoint slide synchronization
- Shockwave and Flash animation support
- Browser based Q&A capabilities, advanced polling and survey functions
- Support of multiple stream formats (Windows Media & Real Player Technology)
- Standard stream rate (56kbps) and high-speed stream rate (100 kbps)
- Complete registration management including automatic confirmation, reminder
email and telephone call to all registrants one day prior to event. - Live Technical Support to ensure maximum audience attendance, through
pre-event browser testing, and telephone call follow-ups through our qualified and
experience technical support teams. - Frost & Sullivan will provide the Sponsor with a complete registration list,
distinguishing attendees from registrants that may be used at their discretion. - On-demand archive creation and hosting of broadcast for anytime viewing, with links
on your and the Frost & Sullivan and websites. All data from new viewers of the ondemand event will be available.
Event Promotion - Marketed as a Frost & Sullivan event in “co-operation with” industry and trade partners, and industry experts, Frost & Sullivan will provide:
- creation of a dedicated HTML landing page as well as promotional banners for
the event, including company logo, event content summary and speakers. - A comprehensive interactive marketing campaign to selects from the Frost &
Sullivan and alliance partner's databases, which will be determined by YOU. - Strategic alliances with key industry/trade publications and associations to
generate additional exposure through print advertising, online promotions,
eBlitzing, newsletters and marketing at industry events. - Design, production and delivery of a dynamic email invitation and/or text
invitation, with company logo and content summary, emailed to both the Frost & Sullivan and alliance partner's community. | |
| BENEFITS & SERVICES | | | | | |
ENGAGING
A powerful and highly interactive medium that lets you engage the audience with features such as live Q&A capability, audience polling/surveying and real-time chat.
COST-EFFECTIVE & EFFICIENT
Reduce travel costs. Reduce time. Increase access to your company executives without overextending their time
MEASURABLE
Generates highly qualified leads through targeted audience development
FLEXIBLE
eBroadcasting is scalable for any purpose. Customize the visual look and feel to fit the message and the audience.
ACCESSIBLE
eBroadcast live and /or archive online for on-demand viewing. Focus on a specific, niche audience or expand your reach to the global marketplace.
EXCLUSIVITY
Your Company. Your Solution. Your Customer.
Marketing & Production:
Co-branding with the Frost & Sullivan and alliance partner's brands to maximize attendance
- Design, Produce and Deliver a Multi-Media Email Invitation and/or a Text Email Invitation, with the Sponsor's Company logo and content summary, to both the Frost & Sullivan and alliance partner's community. The Multi-Media and/or text invitation will also be available to our Sponsor for their own distribution.
- A reminder Email Blast and Phone Call to all registrants prior to the event.
- Design, produce and display a dedicated HTML landing page as well as promotional banners for the event, including the Sponsor's Company logo, event content summary and speakers, on the Frost & Sullivan website and the Sponsor's website to capture registrations. Banners will be provided to the Sponsor for placement on their website.
- Frost & Sullivan will promote each webcast at our Executive Summits in an effort to capture additional registrations.
- Frost & Sullivan will utilize its Strategic Alliances with Key Publications and Associations to generate additional exposure through print advertising, online promotions and marketing at industry events.
- Marketing campaign to selects from the Frost & Sullivan and alliance partner's databases, which will be determined by the Sponsor.
- Post event, each registrant will be notified on how and where to share the archived presentation with colleagues.
Faculty:
Frost & Sullivanwill provide an appropriate Industry Analyst in the studio to host and facilitate the event.
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| eBROADCAST FAQ | | | | | |
1. What is a Frost & Sullivan eBroadcast?
A Frost & Sullivan eBroadcast is a complimentary (free to register and attendee) content driven program 60-minutes minutes in duration.
2. How is the program designed?
It is generally broken into four 15-minute segments:
Segment 1 – A Frost & Sullivan analyst provides an industry overview
Segment 2 – A case study of a company who has successfully utilized and implemented services and solutions in the industry arena.
**This company will be the client of a sponsor and will not mention your company’s name – but more, discuss the services you were able to implement keeping in line with our “content-driven” and “Frost & Sullivan” branded program.
Segment 3 – The sponsoring company will tell the story of how they were able to identify the client’s needs and challenges, offer the solutions and implement the services allowing this client to garner the incredible returns and ROI they were able to achieve.
Segment 4 – Q & A
3. How do we market an eBroadcast?
Once your company makes the decision to partner with Frost & Sullivan to produce an eBroadcast we will immediately begin planning. One of the topics we will spend some time on is defining your target market for this event – the scope can be as large (any company, any size) or as narrow (Fortune 100) as you’d like. It’s up to you! Once the market is defined, we will tap our database of over 80,000 accounts and use our resources to leverage existing and forge new alliances with industry associations and publications to reach relevant and targeted prospects. Marketing efforts will include a mix of vehicles: email marketing, print advertisement, marketing at industry meetings, etc.
4. How many leads can I expect?
The amount of registrations you receive will depend on the target audience you define. Obviously, a company seeking Fortune 100 only will receive less registrations then the company who does not define size. That being said, the average rate is 40-60%. Typical industry standard is 30%.
5. Customization and the kind of leads will I receive?
Everything from the registration page, to the programs content to the interactive polling questions is customized, allowing your company to point the direction. Your company may add 2-3 questions to the registration page, which will help you disseminate between the A, B and C leads. Additionally, you will receive all of the questions asked during the Q&A period (historically 40-85 questions) as well as how participants answered your custom polling questions, providing you with a prospect list that not just made up of names, but a detailed profile and preview of their needs.
6. What am I provided with at the conclusion of the eBroadcast?
At the end of the day, you are provided with all of the registrants contact information and a 1-year archive of the presentation, to be housed both on your site and our site. In addition, you will have access to all relevant contact information for additional registrants who log on to the archived versions of the program which we will continue to market to the end.
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| | | The Frost & Sullivan Events division delivers cutting-edge business strategies and solutions to its executive clients through interactive forums over the internet called eBroadcasts. By combining the immediacy of the web with the impact of streaming audio and video, these one-hour, topic-specific seminars, are packed with information and insights needed to address real world business needs. Through live Q&A and advanced polling capabilities, participants have the opportunity to interact, share and exchange real-world experiences and challenges in real-time, with senior-level executives and key industry analysts discussing new perspectives, solutions, best practices and key considerations through presenting actual case studies.
Slated for 60 minutes in length, Frost & Sullivan partners with industry and trade publications/associations as well as our leading industry expert, to present perspectives, industry forecasts and value-added content on key niche markets driven by a customized agenda of your choice.
The program is marketed and promoted as a Frost & Sullivan industry eBroadcast featuring cutting-edge content, and providing participants with an opportunity to preview Frost & Sullivan research addressing new opportunities and business solutions. Since this eBroadcast will be developed and marketed through Frost & Sullivan, an independent third party, participants are assured their time will be well spent. | | Click Here to see who's sponsoring and taking advantage of the key benefits of Frost & Sullivan eBroadcasts | | | | Working with Frost & Sullivan to develope and produce an eBroadcast, you are assured:
Credibility: Frost & Sullivan is recognized as a reputable, objective third party analyst firm
Faculty: Respected industry analysts available to host, moderate and offer key perspectives, marekt trends, landscapes & current insights
Content: Valuable Frost & Sullivan research enhacing program content, delivering first hand objective analysis and vital industry view points
Alliances: Direct access to virtually any industry resources, through strategic partnerships with associations, organizations and trade publications that will be invited to align, endorse and cross promote your Frost & Sullivan eBroadcast. | | | |
Sales & Marketing: New Product Launches, Application Demonstrations, Customer Seminars and Case-studies, Brand building, Survey and Polling
Communications & PR: Industry Announcements, Press Conferences, Keynote Speeches, Executive MindXchange Content, Analyst Briefings, Investor Relations
Training & Development: Employee Education, Sales Training, Archived Curriculum, Certification Programs
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Engaging: A powerful and highly interactive medium that lets you engage the audience with features such as live Q&A capability, audience polling & surveying.
Cost Effective & Efficient: Reduce travel costs. Reduce time. Increase market reach.
Measurable & Accessible: Generate highly qualified leads through targeted
audience development
Flexible: eBroadcasts are 100% customizable, therefore scalable for any purpose. Customize the visual look and feel to fit the message and the audience.
Exclusivity: Your Company.Your Solution.Your Customer.
For more information on eBroadcast Sponsorship Opportunities, please contact us:
t. 1.877.GO.FROST (1.877.463.7678)
f. 1.516.255.5470
e. ebroadcast@frost.com
These proven, cost-effective, lead-generating platforms have been developed to generate new sales opportunities by providing a forum for prospects and customers to learn about new market opportunities and deploy leading business solutions. Frost & Sullivan eBroadcasts are designed to assist business leaders who are faced with making informed buying choices for their organizations.
| | | | Click here to access a general eBroadcast timeline
Our team is committed to dramatically increasing your ROI. Through this completely customized eBroadcast experience, our team is working to enhance your brand share in emerging markets by repeatedly placing your company's message directly in front of our participants.
To guarantee that you gain maximum value out of your exclusive sponsorship, it is essential that you fulfill all logistical requirements.
If you have not already received your Frost & Sullivan "eBroadcast Play-by-Play" inclusive of your timeline requirements, please contact:
Brian Denker
Director, eBroadcast Division
email: bdenker@frost.com
tel: (516) 255-5474
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