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	Access Previous Ask the Thought Leader webcasts


		Revitalizing Demand Management Learn how the Corporate Marketing function at Kronos develops a comprehensive strategy for revitalizing all aspects of demand management. Mar 27 2012 \|


		From Vision to Implementation: Integrated Strategic Planning Learn how Corporate Strategy at Sundt created an integrated strategic planning process - to break down silos, establish a shared corporate vision, and coordinates strategic and tactical planning for effective implementation. Dec 13 2011 \|


		Sales & Marketing: Revitalizing the Value Proposition Learn how the marketing function at Kronos collaborates with Sales to create and deliver a differentiated value proposition. Sep 27 2011 \|


		From Macro-to-Micro: Translating Mega Trends into Strategy Learn how the Corporate Strategy function at Knorr-Bremse used a Macro-to-Micro process to identify and prioritize Mega Trends for strategic planning. Jun 29 2011 \|


		Deriving Value From Corporate Responsibility through Community Engagement Learn how Intel developed an integrated corporate responsibility program that reflects its strategic objectives and maximizes impact. Feb 8 2011 \|


		Learn how Microsoft leveraged social media to engage brand enthusiasts to support the launch of Windows 7. Nov 2 2010 \|


		Collaborative Innovation Process Learn how IBM co-developed and implemented a collaborative innovation program to test early stage innovations and speed the innovation commercialization process. Oct 11 2010 \|


		Implementing a Customer Lifetime Value Approach to Sales and Marketing Learn how Farmers Insurance used a Consumer Lifetime Value (CLTV) model - the revenue a customer generates during their lifetime with the company - to pursue sales and marketing strategies based on the monetary value of each customer. Oct 11 2010 \|


		Value-Based Decision Analysis of Innovative New Business Ideas Learn how the Hewlett-Packard Company created a workshop-based process to analyze the strategic fit and economic value of ideas for new business creation. Jul 13 2010 \|


		Reinvigorating Mature Products to Stimulate New Growth Learn how Appleton developed and implemented a comprehensive process to identify new markets and applications for mature products. Jul 5 2010 \|


		Managing the Innovation Process for Higher Return Learn how Convatec developed a method to structure its innovation process through formalized governing teams, phases, and phase reviews. Jun 21 2010 \|


		Building Global Acquisition Integration Capabilities Learn how Weir PLC established a network of part-time, region-specific integration teams to increase capacity and harness local knowledge for effective acquisition integration. May 11 2010 \|


		Building a Customer-Centric Business Model Learn how Tandberg used customer segmentation as the foundation for a customer-centric business model. Mar 16 2010 \|


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		Revitalizing Demand Management Learn how the Corporate Marketing function at Kronos develops a comprehensive strategy for revitalizing all aspects of demand management. Mar 27 2012 \|


		From Vision to Implementation: Integrated Strategic Planning Learn how Corporate Strategy at Sundt created an integrated strategic planning process - to break down silos, establish a shared corporate vision, and coordinates strategic and tactical planning for effective implementation. Dec 13 2011 \|


		Sales & Marketing: Revitalizing the Value Proposition Learn how the marketing function at Kronos collaborates with Sales to create and deliver a differentiated value proposition. Sep 27 2011 \|


		From Macro-to-Micro: Translating Mega Trends into Strategy Learn how the Corporate Strategy function at Knorr-Bremse used a Macro-to-Micro process to identify and prioritize Mega Trends for strategic planning. Jun 29 2011 \|


		Deriving Value From Corporate Responsibility through Community Engagement Learn how Intel developed an integrated corporate responsibility program that reflects its strategic objectives and maximizes impact. Feb 8 2011 \|


		Learn how Microsoft leveraged social media to engage brand enthusiasts to support the launch of Windows 7. Nov 2 2010 \|


		Collaborative Innovation Process Learn how IBM co-developed and implemented a collaborative innovation program to test early stage innovations and speed the innovation commercialization process. Oct 11 2010 \|


		Implementing a Customer Lifetime Value Approach to Sales and Marketing Learn how Farmers Insurance used a Consumer Lifetime Value (CLTV) model - the revenue a customer generates during their lifetime with the company - to pursue sales and marketing strategies based on the monetary value of each customer. Oct 11 2010 \|


		Value-Based Decision Analysis of Innovative New Business Ideas Learn how the Hewlett-Packard Company created a workshop-based process to analyze the strategic fit and economic value of ideas for new business creation. Jul 13 2010 \|


		Reinvigorating Mature Products to Stimulate New Growth Learn how Appleton developed and implemented a comprehensive process to identify new markets and applications for mature products. Jul 5 2010 \|


		Managing the Innovation Process for Higher Return Learn how Convatec developed a method to structure its innovation process through formalized governing teams, phases, and phase reviews. Jun 21 2010 \|


		Building Global Acquisition Integration Capabilities Learn how Weir PLC established a network of part-time, region-specific integration teams to increase capacity and harness local knowledge for effective acquisition integration. May 11 2010 \|


		Building a Customer-Centric Business Model Learn how Tandberg used customer segmentation as the foundation for a customer-centric business model. Mar 16 2010 \|