The Growth Excellence Matrix

A diagnostic tool that assesses an organization's future growth potential by weighing growth strategy excellence against implementation effectiveness. This visual frame of reference allows you to: benchmark your organization's future growth potential with your competition; target improvement areas; and make informed strategic decisions.

Benchmarking Future Growth Potential

A uniquely powerful tool created by Frost & Sullivan, the Growth Excellence Matrix assesses your organization's future growth potential by weighing growth strategy excellence against implementation effectiveness. It enables you to: compare your organization’s future growth potential with your competition; target improvement areas; align your team on the vision; and develop a strong competitive spirit. The Growth Excellence Matrix determines a company’s future growth potential by measuring the following two attributes:

  • Growth Strategy Excellence
  • Implementation Effectiveness

These values are calculated through a detailed analysis of 50 key criteria supporting each measurement. Performance against these criteria determines the final positioning of your company on the Growth Excellence Matrix. This final positioning then becomes an actionable, visual frame of reference for your company’s strengths and weaknesses. This information can then be used to identify investment opportunities, and assess organizational alignment, and provoke a team-wide competitive commitment to improve.

Improving Future Growth Potential

The Growth Excellence Matrix makes clear your organization’s key strengths and improvement opportunities. These insights will galvanize your team to (1) improve individual and functional performance for the good for the whole, (2) focus intently on surpassing the competition, and (3) intensify team focus on accelerating growth. In this way, your team benefits from a healthy spirit of competition and a commitment to continuous improvement. You are not only benchmarking future potential, you are laying the groundwork for improving your future potential.

Getting Everyone on the Same Page

The Growth Excellence Matrix is comprised of two key steps. First, the internal survey plots how the CEO, Board, and all offices, divisions, and levels within the organization view the company’s growth strategy potential and implementation ability. Second, the diagram of all survey responses brings into focus (through visual “shot gun” blasts on the Matrix) where you need to focus on alignment. We then help you instill this vision alignment through best practices and an ongoing coaching effort. Frost & Sullivan works with you to build this essential alignment throughout your team. We apply our Growth Excellence Matrix to measure your organization’s level of alignment and build a plan to address areas of disagreement. We then help you address those areas of disagreement through our extensive research, coaching, and best practice capabilities.


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