What is Market Engineering Research?

Frost & Sullivan's flagship service is based upon Market Engineering Research. Our 40-plus years of research has resulted in the development of this disciplined research methodology which is described in length below. It is a measurement-based system of market measurement, analysis, forecasting, strategy development, and monitoring.

If you would like to review our Market Engineering Research Services please look to the right hand column for the "Services by Market" icon. Select the industry sector of interest and click. This will take you to a listing of our subscription services in your industry.

What is Market Engineering?

Market Engineering is a continuous process for marketing improvement.

It is a measurement based system which fully integrates market research, goal setting, strategic marketing, market planning, implementation, and monitoring as integral components of the marketing process.

The system is designed to improve profitability by optimizing the effectiveness of your sales and marketing organization.

The entire methodology of Market Engineering is based upon tested, practical techniques that are easily understood and can be implemented in your entire organization.