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| OUR MARKET MEASUREMENTS | |
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 | Market Share |
| Every firm should be concerned about its share of the markets and market segments in which it competes. | |
| Market Growth |
| Market growth rates are a key indicator of the health of your company. | |
| Market Size |
| Market size is a measurement of the total volume of a given market. | |
| Customer Satisfaction |
| Customer or end-user surveys can provide the researcher with a wealth of information valuable to the marketing function. | |
| Brand Recognition |
| A brand is a complex mixture of attributes. It can be identified by its name, sign, symbol, trademark, design, logo, packaging, or a combination of these features. | |
| Brand Loyalty |
| Competitive Positioning |
| Competitive positioning is a tool that enables a company to evaluate its perceived strengths and weaknesses with regards to its competitors. | |
| Purchasing Patterns |
| Customer purchasing patterns help compose a clear picture of the customer engineering process. | |
| Pricing |
| In today's marketplace, competitive pricing is important for attracting and retaining customers. | |
| Customer Segmentation |
| Customer segmentation is a facet of market segmentation. It is the subdivision of a market into discrete customer groups based on specific criteria. | |
| Customer Demographics |
| Customer demographics include all the measurements necessary to statistically describe the end-user base in a given market. | |
| Installed Base |
| The installed base is the total number of placed units of a particular product in the entire market or product segment. | |
| Product Life Cycle |
| The product life cycle describes the sales pattern of a product over time. |
