Jake Wengroff is the Global Director of Social Media Strategy and Research for Frost & Sullivan. Jake evaluates the various technologies, vendors, influencers, vertical markets, and end-users in the social media ecosystem, providing guidance in Frost & Sullivan’s Market Engineering studies, Market Insights, Best Practices research, white papers, and other research.

Jake also advises and consults with clients on social media marketing strategies, as clients commission Frost & Sullivan white papers, license awards packages, participate in webinars, and interact with other research and content. He also oversees the social media strategy for the firm globally.

Jake was most recently Global Director of Corporate Communications for Frost & Sullivan, responsible for branding, media relations, webinar programs, social media, communications training, and internal communications. He joined the firm in July 2008 as director of North American Corporate Communications.

He is a regular contributor to CMO.com, Social Axcess, Social Media Today, and other publications, and has served as chairman of GSMI’s Social Media Strategies Summit.

Prior to joining Frost & Sullivan, Jake managed communications and marketing programs for Paribas, DLJdirect, Chase Manhattan Bank, Bear Stearns, Pitney Bowes, PricewaterhouseCoopers, ABI Research, the American Marketing Association, and Moody's KMV. A guest lecturer in the department of communication at the University of Texas at San Antonio, Jake holds a B.A. from Brandeis University and an M.B.A. and M.S. from University of Miami.

Articles, Blog Posts, and Profiles

Social Media Today, October 18, 2011, “4 Reasons Why Yelp Will Win Out Over Foursquare”
http://bit.ly/qHIEmO

CMO.com, July 28, 2011, “6 Things You Need To Tell Your CIO”
http://bit.ly/oec6mR

Social Media Today, July 21, 2011, “What Twitter’s $8 Billion Valuation Means to You”
http://bit.ly/oSx1Cq

Social Media Today, May 31, 2011, “It’s About Time: Foursquare and Groupon Grow Closer”
http://bit.ly/jXYrCj

Social Media Today, May 19, 2011, “Blowing Bubbles: What LinkedIn’s IPO Means for You”
http://bit.ly/lmNjXm

Social Media Today, May 5, 2011, “Skype to Facebook: Keep Your $4 Billion”
http://bit.ly/ku0BeQ

Social Media Today, May 3, 2011, “Why Twitter Wants TweetDeck – and TweetDeckers – So Badly”
http://bit.ly/mcLMzA

CMO.com, April 29, 2011, “Is There a Doctor Online? Marketing in a Regulated Industry”
http://bit.ly/lcvmf2

B2Bbloggers, March 10, 2011, “Lending a Helping Hand: What Happens When Your Friends Start Asking for Social Media Advice?”
http://bit.ly/fOd33s

Social Axcess, January 31, 2011, “Going Postal: Fighting Control of Your Inbox,”
http://bit.ly/fvYUFg

Social Axcess, January 19, 2011, “Right Brain or Left Brain?”
http://bit.ly/i9IrQA

PR News, Digital PR Guidebook, 2011 edition, “Dear Social Marketer: Whose Content Is It, Anyway?”
http://slidesha.re/ho3NtC

Social Axcess, January 14, 2011, “Can I Help You? Social Media Isn’t Just for PR People”
http://bit.ly/f04R9R

Social Axcess, January 6, 2011, “Money’s Worth: Ask for Social Media Metrics from Your Agency”
http://bit.ly/hFTsaW

CMO.com, December 16, 2010, “From Check-Ins To Flashcouponing: 2011 Marketing Outlook”
http://bit.ly/hRyHsZ

CMO.com, December 8, 2010, “Highlights and Takeaways from the Integrated Marketing Summit”
http://bit.ly/hzpNbM

CommPRO.biz, December 3, 2010, “Beyond Fast Food and Deodorant: Why Social Media is Better Suited for B2B Marketers”
http://bit.ly/fTCNZG

GSMI Blog, December 1, 2010, “Why Google Oogled Groupon”
http://bit.ly/glWXff

GSMI Blog, November 24, 2010, “Taking That First B2B Social Media Step”
http://bit.ly/eHk37I

CMO.com, October 8, 2010, “Retail Therapy: What Marketers Can Learn From Groupon”
http://bit.ly/dA63Tj

CMO.com, October 8, 2010, “Valpak Joins the Crowdsourced Coupon Pack”
http://bit.ly/doJg32

B2B Social Media Digest, September 23, 2010, “Social Media Is Not Just for Smaller Companies”
http://bit.ly/bqBIeR

CMO.com, September 8, 2010, “CMO & CIO: Art + Science = Success”
http://bit.ly/c2rAZC

Marketing Watchdog Journal, August 2010, “Come Out, Content, Wherever You Are (How to Repurpose Hidden Content)”
http://bit.ly/aSELfi

CMO.com, August 2, 2010, “Have You Hugged Your Blog Ad Network Today?”
http://bit.ly/9CVrgH

Marketing Watchdog Journal, July 2010, “Paid, Earned or Owned: How the New Rules of Content Have Created Opportunity—and Risk—for Marketers”
http://bit.ly/900hFu

CMO.com, July 6, 2010, “Brands as Content Curators”
http://bit.ly/aaxifo

CMO.com, June 22, 2010, “RIP, Press Releases?” (Interview with PR Newswire)
http://bit.ly/9Ohl5P

PR News, Media Training Guidebook, 2010 edition, “Media Training for Tweeters? Staying on Message in an Always-Connected World”
http://bit.ly/9N4o6c

CMO.com, June 9, 2010, “Don’t ‘Next’ It Yet: Chatroulette Exposes the Future of Social Media for Marketers”
http://bit.ly/aTkEq0

CMO.com, May 19, 2010, "Yahoo Gives Vote of Confidence to 'Content Farms'"
http://bit.ly/cfPCiN

OurBlook, May 2010, "Jake Wengroff on Social Media" (Interview)
http://bit.ly/9edaig

Marketing Watchdog Journal, January 2010, "The CEO Is Your Friend: The C-Suite and Social Media in 2010"
http://bit.ly/9mOBrg

Bulldog Reporter, July 23, 2009, "Does a WSJ Hit Count in the Twitter Era? PR Must Now Embrace a Hybrid Model"
http://bit.ly/cI1K83

Media Mentions

Bangkok Post, November 1, 2011, “Twitter user numbers jump: demand for flood info fueling popularity”
http://bit.ly/uIegkb

Social Axcess, October 31, 2011, “11 Social Media Yodas Define Community Management ‘Passion’”
http://bit.ly/rR7t1L

InformationWeek, October 3, 2011, “Is Google+ Down For The Count?”
http://bit.ly/oUXxaB

Sci-Tech Today, September 28, 2011, “Google+ Catching Up With LinkedIn, MySpace”
http://bit.ly/ocefN0

NewsFactor Network, September 9, 2011, “Twitter Crosses 100 Million Active-User Milestone”
http://bit.ly/oGLZWk

CIO Today, August 25, 2011, “Facebook Eliminates Its Places Feature”
http://bit.ly/n1xh4M

InformationWeek, August 23, 2011, “Yammer Integrates Salesforce.com Updates In Activity Stream”
http://bit.ly/psX0jO

InformationWeek, August 11, 2011, “How to Listen Better on Social Media”
http://bit.ly/pShfsh

CNN Money, August 11, 2011, “Want a minion? There’s an app for that”
http://cnnmon.ie/mYsMbd

InformationWeek, August 8, 2011, “Why Your Organization Needs a Social Media Policy”
http://bit.ly/otzB12

ZDNet Asia, August 1, 2011, “Complement top social sites to be next big hit”
http://bit.ly/ozh2yD

Sci-Tech Today, July 19, 2011, “LinkedIn’s CEO Suggests Booming Google+ Is a Bad Idea”
http://bit.ly/nyGAZl

Chicago Tribune, July 7, 2011, “Facebook’s Launch of Video Chat a Move to Dominate Digital Communications”
http://trib.in/njm589

ZDNet Asia, July 7, 2011, “Facebook-Skype video chat deal ‘nothing new’
http://bit.ly/q8bBJE

The Guardian, July 7, 2011, “Skype Calls on Facebook: A win-win-win”
http://bit.ly/pWzmUZ

NewsFactor Network, July 6, 2011, “Casey Anthony Verdict Sparks Social Media Frenzy”
http://bit.ly/p1MhHV

Direct Marketing News, July 5, 2011, “Twitter Buys Social Analytics Firm BackType”
http://bit.ly/oWPEmy

Sci-Tech Today, June 28, 2011, “A New Social Network from Google Targets Facebook”
http://bit.ly/mJhG6i

CBS Radio, June 23, 2011, “Overnight America: This Week in Tech” [Full interview]
http://cbsloc.al/jYQOr5

TopTechNews.com, June 17, 2011, “Facebook Is Finally Preparing an App for Apple’s iPad”
http://bit.ly/mMr6f6

NewsFactor Network, June 8, 2011, “Twitter Launches Its Own URL-Shortening Service””
http://bit.ly/k2OH70

Sci-Tech Today, June 6, 2011, “Lady Gaga Will Launch a Social Network for Celebrities”
http://bit.ly/lahs6B

Direct Marketing News, June 3, 2011, “Google Buys PostRank for Social Analytics”
http://bit.ly/kjDYX0

NewsFactor Network, June 1, 2011, “Pew Study Finds Meteoric Growth in Twitter Usage”
http://bit.ly/jlG2dj

NewsFactor Network, May 19, 2011, “Diversified Revenue Model Sends LinkedIn’s IPO Soaring”
http://bit.ly/jkLQqs

San Antonio Express-News, May 18, 2011, “These Apps Help Business to Boom”
http://bit.ly/iuKgRl

ZDNet Asia, May 5, 2011, “Twitter Competitors Need Know-How, Differentiators”
http://bit.ly/jZA0x4

NewsFactor Network, May 2, 2011, “Bin Laden’s Death Brings High Traffic – and Malware”
http://bit.ly/mCnWCV

NewsFactor Network, April 26, 2011, “Deals on Facebook Challenges Groupon’s Daily Deals”
http://bit.ly/dGw1mr

NewsFactor Network, April 20, 2011, “T-Mobile’s Bobsled Offers Free VoIP with Facebook Chat”
http://bit.ly/ew1IQj

Direct Marketing News, April 18, 2011, “Sara Lee Tests Social Couponing”
http://bit.ly/gQ4ax4

Direct Marketing News, March 21, 2011, “Sierra Trading Doubles Its E-Commerce Conversion Rate with Facebook”
http://bit.ly/ibpNGe

Direct Marketing News, February 15, 2011, “Cost-Conscious Small Businesses Turn to Social, Search Marketing: Survey”
http://bit.ly/dXeygZ

ZDNet Asia, January 4, 2011, “Social Bookmarking Appeal Remains Strong”
http://bit.ly/dVB5QO

MarketingVOX, December 29, 2010, “2011: The Year of the Social Email Inbox”
http://bit.ly/fHPwyS

CMO.com, December 20, 2010, “CMO.com’s Marketing Predictions for 2011”
http://bit.ly/hDG7Rb

TechNewsWorld, December 14, 2010, “The New PR: Little Tweets From Big Cheeses”
http://bit.ly/dWlj8d

Internet Evolution, November 30, 2010, “The Half-Off Landrush: Life After Google Buys Groupon”
http://bit.ly/gAslMy

TechNewsWorld, October 29, 2010, “Facebook ‘Friendship’ Tool May Cause Some Squirming”
http://bit.ly/agTC5G

CIOUpdate.com, August 31, 2010, “Is Digg Done?”
http://bit.ly/9dLucz

MarketingVox, August 12, 2010, “3 Surprising Customer Touch Points for E-Tailers”
http://bit.ly/bzmmjU

Event Speaker, Moderator or Facilitator

Speaker, The Social Media Strategies Summit, Global Strategic Management Institute, Boston, September 20-22, 2011
http://bit.ly/n0qbnG

Speaker, “Creation & Curation: “C”ing Eye-to-Eye on Content,” PR Newswire webinar, August 25, 2011
http://bit.ly/n92sLN

Speaker, PR News’ Facebook Conference, Access Intelligence, San Francisco, August 9, 2011
http://bit.ly/nIjmsQ

Moderator, “Healthcare Social Media Success Strategies,” Social Media Training, Inc. webinar, May 5, 2011
http://bit.ly/ivyxAx

Interview, “How Social Media Managers Can Harness Free Resources,” Social Media Clubhouse, Austin, Texas, March 12, 2011
http://bit.ly/eCrVCf

Speaker, “Amplifying Your Social Echo: How Powerful is the Reverberation of Your Brand,” PR Newswire webinar, March 9, 2011
http://bit.ly/fbh8Hx

Speaker, The Social Media Strategies Summit, Global Strategic Management Institute, San Francisco, February 8-10, 2011
http://slidesha.re/fnGJYB

Speaker and Panelist, Integrated Marketing Summit, Dallas, Texas, December 2, 2010
http://bit.ly/9pYKvQ

Speaker, Integrated Marketing Summit, St. Louis, Mo., October 21, 2010
http://bit.ly/dfPfQ5

Interview subject, Podcast, “B2B Social Media with Jake Wengroff,” TJ Walker Interactive, September 22, 2010
http://bit.ly/bHMatQ

Conference Chairman, Speaker, Panel Moderator, “The Social Media Strategies Summit,” Global Strategic Management Institute, San Francisco, September 16-17, 2010
http://bit.ly/bl03F3

Co-Presenter, “Social Networking for Customer Contact – Ready or Not, Here it Comes,” Frost & Sullivan Analyst Briefing, March 10, 2010
http://bit.ly/9TTiXV

Speaker, “The CEO is Your Friend: The C-Suite and Social Media in 2010,” BrightTALK webinar, March 10, 2010
http://bit.ly/9M64Fa

Speaker, “Managing Content to Avoid Information Overload,” BrightTALK webinar, January 20, 2010
http://bit.ly/a62yjT

Speaker, “Twitter or Not – The Business Case for Social Media,” Startech/SATAI annual event, San Antonio, Texas, October 27, 2009
http://bit.ly/aJFump

Speaker, “Using Social Media to Expand Your Message Globally,” PR Newswire webinar, October 7, 2009
http://bit.ly/cusOfc

Speaker, "Global Communications: Challenges and Solutions in Difficult Economic Times,” PR Newswire webinar, June 17, 2009
http://bit.ly/ziW5V