Naylor Gray - Charter Member: Growth, Innovation and Leadership Advisory Board
Naylor Gray is an Account Director with demand generation services agency Bulldog Solutions and he is a charter member of the Frost & Sullivan Growth, Innovation and Leadership Advisory Board.
As a recognized BtoB Demand Generation expert Gray works with and advises global organizations on their marketing strategy, demand generation programs and marketing automation technologies. Through this role Gray evangelizes the adoption of a Demand Acceleration Framework methodology deployed with marketing automation technology as a solution for organizations who seek to improve marketing ROI through the integration of their sales and marketing efforts.
Gray collaborated with Frost & Sullivan and Bulldog Solutions to create the Demand Acceleration Framework, a demand generation methodology and the Best Practices Benchmark Assessment, a high-value, call-to-action and sales engagement tool. Gray shares his thought leadership with clients and through speaking engagements, webinars, articles and industry events.
Prior to joining Bulldog Solutions Gray was the Director of Global Marketing with Frost & Sullivan. Gray also served on the corporate marketing team of a large, privately-held hospital system. Gray is routinely quoted in major industry media publications on marketing-related issues, and is a past Board Member of the Business Marketing Association (BMA). He holds a BA from the University of Texas at Austin.
Some webinars Naylor Gray has spoken on:
Roadmap to Demand Acceleration
http://www.bulldogsolutions.com/node/576
Marketing Excellence and the Art of Winning Customers
http://event.meetingstream.com/eventRegistration/prereg/register.jsp?eventid=165716&sessionid=1&key=572D0102D059A0301841EFF615F4F891&partnerref=rss-microsite
Marketing & PR Convergence: Using PR To Drive Search Engine Marketing
http://www.brighttalk.com/webcasts/8676/attend
Leveraging Search Engine Optimization Tactics to Improve Publicity Results
http://video.webcasts.com/events/pmny001/viewer/index.jsp?eventid=32746
How to Cure the Content Headache
http://www.bulldogsolutions.com/node/537?bdls=21878
Why Outsourcing New Product Development Can Fail
http://www.brighttalk.com/webcasts/6177/play
New Benchmark Data on Effective Demand Generation: How Do You Compare?
http://www.bulldogsolutions.com/node/526
Reach the Decision Maker: Building Calls to Action That Drive Sales Engagements
http://events.bulldogsolutions.com/bulldogma/frmResourceLIbraryRegistration.aspx?aid=66
Some webinars moderated by Naylor Gray:
Strategic Thinking About School Improvement and Funding
http://resourcelibrary.compasslearning.com/ContentCenter/Category/8ce6fdf6-d6de-4a33-8bab-67f74fbea88b?CatID=e6075653-3cfb-4d05-a73c-aeaba29312ff
Turning Customer Interactions into Relationships with Dynamic Web Marketing
http://www.webexperience.frost.com/ebd_p2.htm
Chairman’s Series on Growth: A Monthly Webcast on Growth Related Strategies
http://www.frost.com/prod/servlet/ebroadcast.pag?eventid=163003162
Webinars produced by Naylor Gray:
Analyst Briefing Series, Frost & Sullivan
http://www.frost.com/prod/servlet/analyst-briefings.pag?ref=RHC
Media coverage for Naylor Gray:
Gloves Off: Should privacy be a marketers top priority?, DMNews, February 2010
http://www.dmnews.com/should-privacy-be-a-marketers-top-priority/article/162615/
SFA May Be Mature, but It's About to Have a Growth Spurt, CRMBuyer, October 26, 2009
http://www.crmbuyer.com/story/68472.html
Weighing in on e-mail's evolution, BtoB Magazine, September 28, 2009
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090928/FREE/309289977/1214/SPECIALREPORT
When You Reach Out to Prospects, Speak Their Language, Marketing Watchdog Journal, July 2009 Issue 65
http://mwj.bulldogsolutions.com/content/article072009_QandA
The “V” Word, Smart Meetings, May 2009
http://smartmeetings.com/articles/the-v-word
Is paid-ad rank mostly irrelevant? BtoB Magazine, September 9, 2009
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090909/FREE/909099998/1112/FREE#seenit
Virtual events yield real leads, BtoB Magazine, January 19, 2009
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090119/FREE/301199972/1151
Marketers must get leaner and meaner to survive recession, BtoB Magazine, January 19, 2009
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090119/FREE/301169998
Thought Leadership by Naylor Gray:
Top Five Trends that Will Affect BtoB Marketers in 2010 and Beyond
http://mwj.bulldogsolutions.com/content/article122009_2010_trends
Judge for 2009 CRM Market Awards: The 2009 Market Leaders, CRM Magazine, September 2009
http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-2009-CRM-Market-Awards-The-2009-Market-Leaders-56369.aspx
Don’t Let Fear Dictate Your 2009 Marketing Strategy, Growth, Innovation and Leadership (GIL) eBulletin, July 2009 Vol. 2, Issue 3
http://www.frost.com/GILJUL_Marketing_Naylor_Gray
The “Fundamentals” Are Still Important But the Marketing Organization and Communication Must Evolve, Growth, Innovation and Leadership (GIL) eBulletin, July 2008 Vol. 1, Issue 3
http://www.frost.com/prod/servlet/cpo/135314873
Marketers, Here's Your Wake-Up Call: Pay Attention to Process, June 2009, Issue 64
http://mwj.bulldogsolutions.com/content/article062009_process