Featured Thought Leader

 Applicability to Executive Function

   
Katherine Burns
Director of Strategic Communications
Growth Team Membership, Frost & Sullivan
   
 


Summary: As companies have cut expenses to the bone to contend with the recent recession, most CEOs have come to the basic realization that you can't cut your way to growth. They have therefore returned to a focus on growing the top line. In fact, Frost & Sullivan's recent annual CEO survey indicates just that: a vigorous re-centering on new sources of revenue. One path an organization might take to increase revenue is to expand vertically: to take an existing product or service into a new market with an untapped customer base.

This Webcast explores this topic in greater detail and presents Frost & Sullivan's approach to achieving growth through this critical activity.


CLICK HERE to see a sample of the full Growth Process Toolkit for Vertical Market Expansion

   

 

 

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