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Frost & Sullivan Lauds Sonitor’s Innovation in Ultrasound Identification Solutions

Palo Alto, Calif. — August 20, 2008 — Based on its recent analysis of the real-time location system (RTLS) market, Frost & Sullivan presents Sonitor Technologies with the 2008 North American Frost & Sullivan Award for Emerging Company of the Year, in recognition of the company’s revolutionary ultrasound-based solutions that have contributed immensely to the RTLS industry. Sonitor has pioneered highly accurate, cost-effective, and scalable indoor RTLS solutions that provide staggering growth potential.

“Sonitor’s recently improved market presence in the U.S. location systems market confirms the ultrasound RTLS technology's unique value proposition,” explains Raman Monga, Frost & Sullivan Industry Manager, Electronics & Security. “The simplicity of Sonitor’s ultrasound identification (USID) solutions helps meet the requirement for reliable room and sub-room level location accuracy given the investment costs at three levels: in hospitals, retirement or care homes, and the rapidly growing home care market.”

These ultrasound indoor positioning systems are the best fit for dynamic indoor environments with advanced applications, as these require reliability and safeguards from structural elements and fluids or other electronic equipment. The system’s ultrasound-emitting tracking tags alleviate concerns of interference with sensitive critical care equipment, as the company’s patented digital signal processing (DSP) algorithms ensure that the signal receivers interpret tag signals without hindrance from other hospital assets/equipment. This helps the system to provide precise results and hence, a positive ROI, which is particularly important when convincing hospital and clinic customers in an extremely cost-conscious healthcare vertical.

While demonstrating an unequalled 100 percent room-level location accuracy, USID also scores on the deployment front. Its unique PC-detector and Logon/Logoff technologies, with their ability to leverage existing computers and LAN connectivity for added RTLS functionality, nearly eliminate the deployment convolution and cost.

“Sonitor’s foresight is evident in its endeavor to develop different tags for diverse purposes; patient, staff, and equipment tracking tags are designed with long battery lives and a motion sensor, enabling a three-tier security feature,” continues Monga. “Its latest innovation relates to the development of a semi-disposable, environment-friendly patient tag that allows the ultrasound-emitting electronic core to be used for years while disposing the outer shell after each use to eliminate the risk of cross contamination.”

Owing to these innovative features, Sonitor demonstrated remarkable growth rates of 500 percent in 2007 and expects to maintain a growth rate of at least 300 percent during 2008. This impressive market run has been spurred by the company’s ambitious efforts to augment its presence in domestic and international markets. It already accounts for 20 percent share of the North American RTLS market and is working to expand this to 30 percent.

Making further efforts toward acquiring top billing in the market, Sonitor has inked several strategic technical and marketing alliances. With potential partners around the United States, Europe, and Asia, Sonitor has established a growing distribution channel that can aid enhanced visibility. Moreover, since the company deals with its end users indirectly through partners, it can adopt a business model of co-operation rather than competition to deliver fully integrated RTLS solutions – not only to healthcare organizations but also to enterprises in other verticals.

“Sonitor’s solutions have the attributes of efficacy, simple and robust interoperability, and a high ROI, which have allowed it to improve its visibility, especially in the U.S. healthcare market,” observes Monga. “Gradually, value-added resellers, systems integrators, and software developers have started opting for Sonitor’s ultrasound systems instead of conventional radio frequency identification (RFID), infrared and wireless fidelity (WiFi)-based technologies.”

Each year, Frost & Sullivan presents this award to the company that has improved its visibility in the RTLS market. Commendable initiatives through pioneering technology efforts, the strategic expansion of distribution channels, and a resolute focus on market penetration have enabled the recipient to garner recognition in the field of ultrasound-based RTLS. This company has the exceptional expertise to take advantage of market changes through the execution of innovative strategies within the existing competitive landscape.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Sonitor Technologies

Sonitor Technologies is a leading provider of Real Time Location System (RTLS) solutions.  The proprietary Sonitor RTLS/IPS technology is particularly suitable for indoors deployments as ultrasound signals do not penetrate walls, ceilings or floors, which helps ensure 100% room-level or sub-room level location accuracy. Sonitor’s ultrasound technology also ensure that detectors interpret tag signals without any risk of interference from environmental noise or electromagnetic signals, nor does the ultrasound signals interfere with sensitive instruments. The Sonitor RTLS uses tags that are attached to mobile objects to be tracked or positioned, such as people or equipment. The tags transmit signals that are picked up by detectors/microphones that are placed in specified locations. The detectors are linked through the existing wired or wireless local area network (LAN) to a server with a digital file containing all vital information about the item or person being monitored. The technology is designed for safety, and all emitted sound pressure levels are within international regulations for the safe use of ultrasound.
Sonitor Technologies' ultrasound RTLS technology, also referred to as USID technology, is designed for seamless integration with third party applications software and integration solutions. Sonitor Technologies was founded in Norway in 1997. To learn more about Sonitor Technologies and its ultrasound IPS, please visit the corporate website at www.sonitor.com.

Contact:
Terry Aasen, President & CEO
877.477.9767
terry.aasen@sonitor.com


About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership™ empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan’s Growth Partnership Services, visit http://www.awards.frost.com.

Contact:
Jake Wengroff
210.247.3806
jake.wengroff@frost.com

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