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Frost & Sullivan Recognizes ITV | AxxonSoft Its Domination of the Russian Video Management Software Market

LONDON – 8 October, 2010  – Based on its recent research on the video management software market, Frost & Sullivan presents ITV | AxxonSoft with the "2010 Russian Video Management Software Market Share Leadership Award". ITV | AxxonSoft provides unique solutions through the convergence of intelligent video surveillance, internet protocol (IP)-based physical security management and enterprise-wide platforms. It also integrates these with the existing IT infrastructure and legacy systems, including analogue cameras and physical security systems, saving time and money for clients. As a result, the company has emerged as the leader in the Russian video management software market; it is also one of the leading companies in the world market.

"Unlike its various smaller competitors, ITV | AxxonSoft creates real value for its clients through its deep technical know-how and advanced technology," says Frost & Sullivan Research Manager, for Physical Security, Matia Grossi. "This is proved by the strong position held by the company in the Russian video software management market, with a share of more than 60 per cent, while its various competitors account for the remaining market share, with typical shares of 5 to 6 per cent each."

ITV | AxxonSoft's Intellect Enterprise solution has built-in, event-driven automation capabilities. This means that it has the capability to recognise and respond to events on a real-time basis and, thus, enable rapid decision making. Through seamless integration of all physical security systems, such as video surveillance, access control systems, fire and intrusion detection alarms, this solution provides the benefits of high security and increased operational efficiency.

Superior product performances, based on ITV | AxxonSoft's superior technical know-how, enabled the company to withstand the effects of the economic slowdown in 2009. The company had the opportunity to work on high-end governmental projects and it owns this opportunity to its advanced products and technological prowess. It has also formed technological partnerships with many renowned companies such as Intel, Microsoft, Panasonic and Sony, just to name a few. ITV | AxxonSoft takes part in the ONVIF international forum as a Contributing Member.

ITV | AxxonSoft's technology and solutions are capable of offering seamless integration with different types of third-party hardware and software across different vertical and horizontal segments. The ITV | AxxonSoft Retail Suite, Traffic Control Suite, Banking Suite, Oil and Gas Suite, RailWay Suite and the Homeland Security Suite are examples of such solutions that cater to specific security needs of different verticals.

ITV | AxxonSoft sells its products and services only through carefully selected partners (more than 1500 in number), which include resellers, distributors and integrators. The company ensures that its partners receive the best-in-class training along with full technical support and sales and services assistance. As a result, its partners possess a high level of technical as well as service capabilities. These factors make them very effective during interaction with clients, as they are able to analyse and understand their specific requirements and offer pertinent solutions and implementation and after-sales services to them.

"ITV | AxxonSoft's IP-based solutions on top of their many advanced functionalities, user-friendly interfaces have the ability to  utilise and integrate with the legacy IT and physical security infrastructure, therefore providing a strong economic advantage" sums up Grossi "this is extremely important in a price sensitive market like Russia".

These factors put together have helped ITV | AxxonSoft garner a robust market share, making it the worthy recipient of the 2010 Frost & Sullivan Market Share Leadership Award in the Russian video management software market. Each year, Frost & Sullivan presents this award to a company that has demonstrated excellence in capturing the highest market share within its industry. The award recognizes the company's leadership position within the industry in terms of revenues or units, as specified.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About ITV | AxxonSoft

ITV | AxxonSoft, headquartered in Russia, is a privately held company with around 250 employees. It is a computer software company that provides unique security solutions through the convergence of intelligent video surveillance, IP-based physical security management and enterprise-wide platform. It is a prominent participant in the world video management software market and the leader in the Russian market.

ITV | AxxonSoft Contact Information

Alexey Shilkin – PR Manager
Phone: +7 495 775 6161
e-mail: ash@itv.ru

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit http://www.awards.frost.com.

Frost & Sullivan Contact Information

Ciara Jamie Connolly, Senior Events Executive, Frost & Sullivan
Phone: +44 207 915 7868
E-Mail: ciara.connolly@frost.com

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