MUMBAI, India, 2 February 2011 - The increased purchasing power of the Indian consumers has paved the way for the power inverter market in the country to grow. Initially it used to fulfill only primary demands, such as powering a few fans and lights; however, inverters are now being used to run desktops, air conditioners and the many other household appliances during power cuts. As a result, the Indian power inverter market is expected to witness robust growth up to 2016-17.
New analysis from Frost & Sullivan (http://www.powersupplies.frost.com), Indian Power Inverter Market, finds that the market earned revenues of $395.8 million in 2009-10 and estimates this to reach $1,400.3 million by 2016-17.
"Highly competitive, fragmented and growing with several organized and unorganized suppliers, the Indian power inverter market is projected to exhibit double-digit growth rates during the forecast period of 2011-2017," says Frost & Sullivan Senior Research Analyst Vivekanand Roy. "Along with the commercial and industrial segments, steady demand is expected from the domestic, small office home office (SOHO)/small and medium enterprises (SME) segments, which are likely to be the main end-user markets."
The key differentiating factors among the market participants are price, after-sales service and availability across the country. The major challenges for the industry are price pressure, inferior quality, lack of technology innovations and underrating of inverters by some suppliers.
"Although market prospects look upbeat, there are some challenges clouding the landscape. There is a considerable amount of price pressure in the power inverter market," observes Roy. "The presence of a large number of unorganized suppliers with lower-priced product offerings, compared to several organized inverter suppliers, has resulted in stiff competition in the domestic/SOHO segments, especially in the less-than-1 kVA and 1-5 kVA segments."
The organized inverter suppliers are targeting new end-user market segments to reduce the competition they face from the unorganized suppliers, thereby increasing their margins, which have taken a hit.
"The market has also witnessed the entry of many branded suppliers of similar product category, such as UPS, genset, battery, consumer durables and others in the last two to three years. Several consumer durables suppliers have entered the market during the last few years, primarily due to the robust demand in the domestic/SOHO segments," says Roy.
Overall, the market holds great potential considering the increasing power deficit throughout the country, burgeoning demand from customers, and frequent planned and unplanned power cuts across most of the states.
"The perception of inverters these days is changing, with inverters finding use in several applications across various new sectors like industrial, telecom and so on," says Roy.
Inverters are now finding use in various sectors like telecom sector (such as BTS cell sites), where inverters are slowly complimenting/replacing gensets, which incur a high maintenance cost. In hotels/restaurants and clinics/hospitals, inverters are catching on as an alternative backup power solution for some non-critical applications, such as emergency lighting in hotels and restaurants and for running non-life supporting equipment in clinics/hospitals.
The recent trend, which is observed in the Power Inverter Market, is suppliers exploring contract-manufacturing opportunities. This is seen as a win-win situation for the suppliers and augurs well for the contract manufacturers also.
"The demand for power inverters is expected to be robust, especially from the rural and semi-urban areas due to power cuts and load shedding," sums up Roy. "Quality and reliable products at a competitive price made available through a wide distribution network, backed up by a prompt service support, will be the key to success."
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