LifeSize edges out competition through its innovative solutions, pioneering standards and keen leveraging of market intelligence
São Paulo, 03 Aug, 2011 - Based on its recent analysis of the videoconferencing market, Frost & Sullivan recognizes LifeSize, a division of Logitech, with the 2011 Latin America Frost & Sullivan Award for Competitive Strategy Innovation for leveraging competitive intelligence to formulate unique strategies that have garnered it a strong position in the video market in Latin America.
Paying close attention to evolving market trends, LifeSize enjoys a competitive edge in terms of meeting customer needs. With its easy-to-use, affordable and customer-oriented solutions, the company is definitively addressing the future of the video conferencing market.
"LifeSize follows a strategy of competitive pricing and ensures that no hidden costs exist in its product price," says Frost & Sullivan research analyst Rodrigo Lima. "This means that customers know exactly how much they will have to spend in order to deploy and maintain their video solutions, right from the inception of the operation."
Further, its strategic technology partnerships with Avaya, Alcatel-Lucent, LG, Skype, Microsoft and others have placed LifeSize on a strong competitive position in the market. In addition, the company has focused on increased ease-of-use of its products, making them simple and intuitive. It aims at using state-of-the-art technologies on every release while reaching out with video conferencing products to new segments, such as telemedicine and distance education.
LifeSize is also one of the four foundation members of the Unified Communication Interoperability Forum (UCIF), a non-profit ecosystem of communications technology vendors with the goal of enable interoperability of UC hardware and software. Thus, LifeSize products adopt market standards such as H.264 and offer full interoperability with major UC vendors. This ensures that customer investments will not be lost or depreciate when upgrading systems.
"With the new launches and the continued upgrades on its products, LifeSize is in a position to better compete for greater market share against the major players in Latin America," notes Lima.
The company's focus on understanding market trends and identifying the changing customer preferences and requirements has positioned LifeSize among the top five players in Latin America. LifeSize then leverages this competitive intelligence and develops products that best suit the customer needs and the market demands, as in the case of streaming video to mobile devices with products like LifeSize® Video Center. Deployed in early 2011, this product is yet another significant advancement in the market, allowing HD streaming, recording and auto-publishing with just one button.
LifeSize also aims at entering the under-penetrated markets such as small and medium business (SMBs), offering scalable solutions at the lowest total cost of ownership. Overall, LifeSize has successfully recorded growth across Latin America with its innovative products.
For these strategic achievements, Frost & Sullivan is proud to present LifeSize with the 2011 Frost & Sullivan Award for Competitive Strategy Innovation in the video conferencing market. Each year, Frost & Sullivan presents this award to the company that has demonstrated uniqueness of strategy, leveraging competitive intelligence to improve market position.
Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
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Tatiana Brull – Latin America Marketing Communications Executive – firstname.lastname@example.org
About LifeSize Communications
LifeSize is a pioneer and world leader in high-definition video collaboration. Designed to make video conferencing truly universal, our full range of open standards-based systems offer enterprise-class, IT-friendly technologies that enable genuine human interaction over any distance. Founded in 2003 and acquired by Logitech in 2009, LifeSize, with its commitment to relentless innovation, continues to extend the highest-quality video conferencing capabilities to anyone, anywhere. For more information, visit www.lifesize.com.