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Frost & Sullivan Names Oralbotic HydraBrush 2005 Oral & Dental Care Product of the Year
Date Published: 17 Mar 2005

San Francisco, Calif. — March 16, 2005 — Frost & Sullivan will present Oralbotic Research, Inc. with the 2005 Oral & Dental Care Product of the Year Award at tonight’s Excellence in Medical Devices & Healthcare Awards Banquet in recognition of Oralbotic’s outstanding contribution to oral hygiene through its comprehensive oral care product range.

Dentists today are increasingly emphasizing the need for good homecare oral cleaning systems. Studies have shown the many benefits of following a thorough oral cleaning regimen at home. For instance, it can help guard against the onset of painful conditions such as gingivitis and periodontal disease that are also expensive to treat.

"Oralbotic HydraBrush™ brand has given a whole new dimension to complete homecare oral cleaning systems," says Frost & Sullivan Research Analyst Vaishnavi Ananthanarayanan. "Under this brand, the company has launched highly innovative product offerings in the market for electronic oral cleaning systems."

HydraBrush™ Express is one such revolutionary introduction that is ideal for travel as it has the unique advantage of being small and portable and has a convenient travel case. Eight micro brushes surround the teeth and gums and perform an extremely thorough job in a brushing cycle of approximately 60 seconds.

HydraBrush™ Ultra is equally popular with dentists and patients, who describe it as one of the most comprehensive homecare total oral cleaning systems. This product offering has six brushes that establish the right angle of contact with the teeth and gums.

Both HydraBrush Models were designed to automatically execute the Bass technique of brushing recommended by the American Dental Association (ADA). As a result, users have a better chance of removing bacterial plaque adjacent to and beneath the gingival margin as the bristles are positioned partly on the teeth and gums at a 45-degree angle. HydraBrush Ultra also has four water jets positioned to directly penetrate the gingival pockets.

HydraBrush ™ was clinically tested in 2002 and again in 2004. The study in 2004 showed that HydraBrush™ Ultra was far more effective in irrigating periodontal pockets than a mouth rinse followed by the use of a competing powered toothbrush,. HydraBrush Ultra’s ability to introduce medication to the base of 5-6mm periodontal pockets could offer new modalites in the non-surgical treatment of periodontal disease.

The HydraBrush™ product line has proved to be an effective bridge between home dental care and professional dental care. The products have consistently gained over other oral cleaning systems in terms of ease of use and effectiveness, with dentists and consumers rating them as an exceptional experience in oral care.

"Oralbotic Research has achieved commendable growth since the launch of HydraBrush™ in 2003, and Frost & Sullivan believes that it has tremendous potential to continue growing rapidly," says Vaishnavi. "The impact and cleaning efficacy of HydraBrush™ can be aptly understood by the growing acceptance of these types of products within the oral and dental care market."

Held in San Francisco, Frost & Sullivan’s 2005 Excellence in Medical Devices Awards Banquet honors world-class companies for outstanding performance and achievements in the medical devices industry. An annual event, the banquet recognizes the quality and merit of distinguished individuals and companies.

About Oralbotic Research, Inc.

Oralbotic Research Inc., a California corporation, was founded in January of 2000. The company exists for the purpose of developing, manufacturing and distributing state-of-the art home oral care systems. The HydraBrush™ Oral Health Systems (Ultra & Express) are the company’s flagship products. In HydraBrush™ Ultra, the company developed the first fully automated oral health system that provides all-in-one oral cleansing through simultaneous brushing, massaging, flossing and rinsing. Both HydraBrush™ Ultra and Express utilize a unique brush head that automatically conforms to the user’s oral cavity and operates to eliminate human error the primary cause of poor oral health. Collaborating with industry leaders, Oralbotic Research is currently engaged in Research & Development that will significantly expand their product line. For more information, visit www.hydrabrush.com.

Contact:
Bill Dendiu
800.581.9834
bill@hydrabrush.com

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company founded in 1961, partners with clients to create value through innovative growth strategies. The foundation of this partnership approach is our Growth Partnership Services platform, whereby we provide industry research, marketing strategies, consulting, and training to our clients to help grow their business. A key benefit that Frost & Sullivan brings to its clients is a global perspective on a broad range of industries, markets, technologies, econometrics, and demographics. With a client list that includes Global 1000 companies, emerging companies, as well as the investment community, Frost & Sullivan has evolved into one of the premier growth consulting companies in the world. For more information, visit www.frost.com.

Contact:
Stacie Jones
210.247.2450
Stacie.jones@frost.com

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