From left:  Krishna Srinivasan, President, Frost & Sullivan and Jeff Morris, Founder and CTO, n-tara, Inc.

Palo Alto, Calif. — January 25, 2006 — Frost & Sullivan’s 2006 Technology Innovation of the Year Award for the digital media enabling technologies market goes to n-tara, Inc. in recognition of the company’s entrepreneurial spirit and drive towards innovation that has given the market the nPowered presentation tool.

Each year, Frost & Sullivan presents this Award to a company that has exhibited excellence in technology innovation within its industry. The Award recognizes technology innovation leadership demonstrated by the recipient company by excelling in all stages of the technology life cycle-incubation, adaptation, take-up and maturity-to ensure a continuous flow of improvements. By innovating leading-edge concepts the company has pioneered client applications.

With greater amounts of business being created digitally and delivered electronically, the value of this delivery platform has become paramount in the corporate world. It has become essential to make presentations engaging and uniform across organizations with minimum time spent in preparation.

"n-tara’s nPowered presentation tool seems to be the solution to this need," says Frost & Sullivan Industry Manager Mukul Krishna. "One of the pioneers in the market, nPowered enables the task of putting together a very engaging and persuasive presentation seamlessly and adds instant value through its interactive navigation."

The nPowered platform is ingenious because the software allows users to easily link to any relevant file in order to bring it into the presentation environment with flawless efficiency.

Users can import graphics or other visuals in their native format regardless of type whether it is a web page, chart, spreadsheet, video clip, image, text document, pdf file, animation or even PowerPoint slides. nPowered is not a presentation software replacement but it enhances the presentation experience by a magnitude and is only limited by the resources available to the user.

Being a non-linear tool, nPowered allows the user to decide the navigation instead of being limited to the linear progress in regular presentations. Based on audience feedback during the presentation, the user can move to different areas of discussion in order to find relevant content within the presentation, rather than following a specific order.

"nPowered allows users to jump ahead, click back to a previous slide, or skip certain slides that no longer seem necessary based on feedback during the presentation," elaborates Krishna. "With nPowered, the presentation no longer dictates the flow of discussion, allowing the user to customize the experience on the fly and to shorten or lengthen the presentation based on feedback and take a more consultative selling approach in the delivery."

n-tara is young and bubbling with entrepreneurial spirit. n-tara was founded by a team of digital media and business management experts, including Neil Owen, n-tara’s COO and Jeff Morris, who manages technology for the company as CTO. They realized the potential of their combined experience and the market for rich media communications solutions in the business environment and formed the company, which is now led by industry veteran Ralph O’Dell, who serves as president and CEO.

Today, n-tara’s client base includes Lexmark International, Cingular Wireless, UPS, Xerox Global Services, Mellon Investor Services, Siemens, Wachovia, Dow Chemical, Cognis Corporation, Department of Energy, and the Lear Corporation.

Held in Phoenix, Frost & Sullivan’s Information & Communications Technologies Awards Banquet honors world-class companies for contributing innovative developments to the industry, as well as companies yielding breakthrough technologies in a variety of fields within the information and communication market. An annual event, the banquet recognizes the quality and merit of distinguished individuals and companies that deliver unparalleled insight on the industry, products and services.

n-tara, Inc. is a thought leading visual commerce company, specializing in strategy, production, implementation and measurement of rich media communication and guided selling solutions for corporate communication, training, sales and marketing. n-tara was founded in 1999 by a cross-disciplined team of world-class interactive media specialists and technologists. Combining creative energies and technology skills, n-tara creates solutions that give clients an unfair competitive advantage. The unique pillars of the company include a foundational strategic planning capability, vivid interactive design, and breakthrough business solutions, including nPowered, a transformational presentation tool that brings business meetings to life. n-tara’s client base includes industry leaders Lexmark International, Cingular Wireless, UPS, Xerox Global Services, Mellon Investor Services, Siemens, Wachovia, Dow Chemical, Cognis Corporation, and the Department of Energy. The company is headquartered in Johnson City, TN with an Ohio regional office. For more information visit www.ntara.com.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com.

Contact:

Stacie Jones
210.247.2450
Stacie.jones@frost.com

Rachel Maden
n-tara, Inc.
423.926.8272 x141
maden@ntara.com