Frost & Sullivan Research Service   Published: 28 Apr 2006
North American Mobile Enterprise Markets
   Research Overview

This Frost & Sullivan research service titled Mobile Enterprise Markets – North America provides an overview of the market size, drivers, restraints, and trends influencing the market. It also offers an in-depth analysis of the factors impacting the market, key market trends, competitive landscape, and demand forecasts as well strategic recommendations to increase market penetration. In this research service, Frost & Sullivan's expert analysts thoroughly examine the mobile office and mobile CRM/SFA applications.

This analysis is available through our Mobile & Wireless Growth Partnership Services program. With this program, clients receive industry-leading market research such as this, along with technical and econometric data as well as many interactive features including Analyst Inquiry Time and Client Councils.

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   Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

  • Mobile and Wireless Communications
  • Mobile Enterprise Applications

The following technologies are covered in this research:

  • Mobile Office Applications
  • Mobile CRM/SFA Applications
   Market Overview

Saturation in Wireless Voice Services Shifts Focus to Mobile Enterprise Solutions

Limited revenue maximization opportunities in the wireless voice services markets are driving service providers to focus on mobile enterprise solutions. In North America, approximately 45 per cent of the total working population work remotely or travel out of the office. This represents a significant opportunity for carriers to make a balanced shift from the consumer to the enterprise space by offering value-added data services.

Service providers on their part, need to equip the mobile workforce with scalable applications at a low Total Cost of Ownership (TCO) and offer a positive Return on Investment (ROI) for enterprises. Enterprises should select a vendor based on its technology’s security, ease of implementation, cost, and scalability while delivering applications over the chosen network in addition to evaluating the benefits and potential drawbacks of various service providers. "The challenge for service providers is to play an active role in presenting a business case to justify the investment," notes the analyst of this research service. "They must identify target markets, expand next-generation network availability, develop advanced applications and devices, as well as formulate profitable and coherent pricing models."

Mobile Office Segment Proves to be Strongest Revenue Generator

High levels of business interest in a wide range of mobile applications and mobile devices coupled with the availability of ubiquitous network capability are supporting the development of wireless enterprise applications. The mobile office and mobile customer relationship management (CRM)/sales force automation (SFA) applications, in particular, are two enterprise mobile solutions that stand out in the market.

Mobile office is the fastest growing application segment, both in terms of revenues as well as users. "With more and more enterprises understanding the value of mobilizing their workforces and deploying mobile enterprise applications, mobile office is becoming the first step for adopting these solutions," says the analyst. "These applications provide the basic ability for employees to correspond with the enterprise through wireless push e-mail and manage their work by using the Personal Information Manager (PIM) and calendar tools." The Mobile CRM/SFA applications are also gaining momentum and are likely to be a competitive requirement as enterprises realize the benefits of giving valuable customer information to their sales forces while they are traveling or onsite with the client.

  Table Of Contents

1. Executive Summary
  1. Market Overview
    1. North American Mobile Enterprise Market Overview
    2. Market Value Propositions
  2. Introduction & Definitions
    1. Introduction to Mobile Enterprise
    2. Definitions
  3. Research Service Overview
    1. Report Overview
    2. Summary of Findings

2. Total North American Mobile Enterprise Market
  1. Overview
    1. Market Challenges
    2. Market Drivers
    3. Market Restraints
    4. Market Strengths
  2. Forecasts & Market Shares
    1. Market Trends
    2. Mobile Office Applications Market Forecasts
    3. Mobile CRM/SFA Market Forecasts

3. Strategic Application Evaluation & Demand Analysis
  1. Application Trends
    1. Mobile Office Application Trends
    2. Mobile CRM/SFA Application Trends
  2. Demand Analysis
    1. Mobile Office Application Demand Analysis
    2. Mobile CRM/SFA Application Demand Analysis
    3. Overall Mobile Enterprise Demand Analysis
    4. Industry Vertical Demand Analysis

4. Strategic Recommendations
  1. Strategic Recommendation 1
    1. Strategic Recommendation for Meeting the 'Security' Challenge
  2. Strategic Recommendation 2
    1. Strategic Recommendation for Presenting ROI Case to Enterprises
  3. Strategic Recommendation 3
    1. Strategic Recommendation for Meeting the Demands of a Competitive Environment
  4. Strategic Recommendation 4
    1. Strategic Recommendation for Pricing
  5. Strategic Recommendation 5
    1. Strategic Recommendation to Comply with a Dynamic Technological Environment

5. Key Vendor Profiles
  1. Mobile Office Solution Vendors
    1. Research In Motion (RIM)
    2. Good Technology
    3. Nokia (Intellisync)
    4. SEVEN
    5. Microsoft
  2. Mobile CRM/SFA Solution Vendors
    2. SAP AG
    3. Dendrite International

6. Awards
  1. Frost & Sullivan 2006 Awards
    1. 2006 Market Leadership Award
    2. 2006 Product Innovation Award
    3. 2006 Growth Strategy Leadership Award
    4. 2006 Technology Innovation Award

   List of Figures

Chapter 2

  • Mobile Enterprise Market: Market Challenges Ranked in Order of Impact (North America), 2006-2012
  • Mobile Enterprise Market: Market Drivers Ranked in Order of Impact (North America), 2006-2012
  • Mobile Enterprise Market: Market Restraints Ranked in Order of Impact (North America), 2006-2012
  • Mobile Enterprise Market: Mobile Office Revenue Forecasts (North America), 2005-2012
  • Mobile Enterprise Market: Mobile Office Subscriber Forecasts (North America), 2005-2012
  • Mobile Enterprise Market: Mobile Office ARPU Forecasts (North America), 2005-2012
  • Mobile Enterprise Market: Mobile Office Market Share (North America), 2005
  • Mobile Enterprise Market: Mobile CRM/SFA Revenue Forecasts (North America), 2005-2012
  • Mobile Enterprise Market: Mobile CRM/SFA Revenue Breakout Forecasts (North America), 2005-2012

Chapter 3

  • Mobile Enterprise Market: Mobile Applications and Enterprise Adoption (North America), 2006
  • Mobile Enterprise Market: Industries Most Likely to Adopt Mobile Enterprise Solutions Ranked by Order (North America), 2006
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