Frost & Sullivan Research Service   Published: 21 Apr 2011
An Overview of Zimbabwe's Vibrant Telecommunications Market
   Research Overview

This Frost & Sullivan research service titled An Overview of Zimbabwe’s Vibrant Telecommunications Marketoutlines the competitive environment in telecommunications in Zimbabwe and forecasts revenue and subscriber growth. In this research, Frost & Sullivan's expert analysts thoroughly examine the mobile telecommunications market, with some reference to fixed telecommunications and broadband.

This analysis is available through our Mobile & Wireless Growth Partnership Services programme. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services programme ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth. For more information on this custom subscription service, please click here.

Market Overview

Demand for Mobile Broadband to Fuel Continued Expansion of Zimbabwe’s Telecommunications Market

Mobile subscriber numbers in Zimbabwe trebled from early 2009 to mid-2010, whereas fixed line subscriptions remained stagnant. With demand for voice services increasingly met, future growth is predicted to occur around mobile Internet and broadband provision. Both mobile operators and Internet access providers will benefit from this second wave of growth. However, increasing political instability in the run-up to elections expected to be held in 18 to 24 months and a business environment not always conducive to proper process are expected to have a negative impact on market prospects. “Mobile operators are the largest contributors to telecommunications revenues in Zimbabwe,” notes the analyst of this research. “As 3G networks expand, mobile operators compete more directly with Internet access providers who, in turn, have entered the voice market, adding to competition.”

Unfulfilled demand, initially for voice and increasingly for data services, is one of the main drivers of growth for mobile communications. Fixed lines are unlikely to meet this demand in Zimbabwe. Mobile subscriber numbers trebled from less than two million at the end of 2008 to 6.9 million in mid-2010. The uptake of 3G by subscribers has also been very high and, at the end of 2010, exceeded the number of fixed line subscriptions. Fixed lines have remained stagnant at 390,000, as the incumbent has struggled for resources to maintain its network.

Market Participants to Focus on Affordability and High-quality Connections

Very high unemployment rates, estimated to be in excess of 80 per cent, mean that consumer spending on communications competes with spending on basic necessities. Affordability, therefore, ultimately constrains average revenue per user (ARPU). “The success of several promotions over the last 18 months has, however, shown the importance of affordable pricing in Zimbabwe,” remarks the analyst. “Offering subscribers a compelling value proposition will continue to be of importance in this market.”

Network quality of mobile networks in Zimbabwe is generally considered to be poor by subscribers. The perceived low network quality has also resulted in a high incidence of multiple SIMs as subscribers hedge their bets between networks. After the dollarisation of the economy in 2009, network capacity of all mobile operators was unable to keep up with demand from consumers, contributing to poor network quality. Capacity constraints have, to an extent, been overcome at present. However, erratic power supply remains a significant challenge for all telecommunications operators. Not only does it result in a degraded service experience for subscribers, but it also adds to operating costs as multiple power sources have to be factored into the cost base. “Networks offering a higher quality service with fewer dropped connections have an advantage over competitors,” states the analyst. “As erratic power supply is a major contributor to poor network quality, decreasing reliance on grid electricity and backup diesel generators by using alternative energy, such as solar, wind or hybrid powered base station designs, will result in long-term OPEX reductions.” This will also help to preserve profit margins in the long-term as ARPU is expected to decline.


The following technologies are covered in this research:

  • GSM
  • 3G
  • CDMA
  • Fibre Optic

Frost & Sullivan Growth Partnership Services

Frost & Sullivan's Growth Partnership Services empower companies to accelerate their growth by achieving top-line improvements and bottom-line results. This is accomplished by helping our clients execute successful growth strategies and providing their Growth Teams™ with the skills, know-how, and tools to generate growth opportunities, evaluate these opportunities to create a growth pipeline, and implement a growth strategy to deliver measurable business results.

Our growth solutions support the entire growth process:

TEAM Research

is a program that furnishes clients with access to market research, competitive intelligence, financial benchmarking, and market strategies and analysis, and provides access to industry experts to aid in generating growth opportunities.

Growth Consulting Services

unite clients with our industry experts to evaluate opportunities and develop customised strategies and business plans to drive top-line revenue and margin growth.

Growth Team Membership™

is a career-focused offering that was developed to address the unique challenges that senior executives face when implementing strategies to achieve aggressive corporate growth targets.

  Table Of Contents

1. Executive Summary

2. Research Aim and Objectives

3. Research Scope and Definitions
   3.1 Research Scope
   3.2 Definitions

4. Research Methodology

5. Market Introduction
   5.1 Overview
   5.2 Regulatory Environment
   5.3 Infrastructure Overview

6. Market Engineering Measurements

7. Industry Challenges

8. Market Dynamics
   8.1 Market Drivers
   8.2 Market Restraints

9. Market Size and Forecasts
   9.1 Subscriber Forecasts and Growth Rates
   9.2 Revenue Forecasts and Growth Rates

10. Competitive Landscape
   10.1 Marketing Strategies
   10.2 Services and Offerings
   10.3 Pricing Analysis
   10.4 Market Share Analysis
   10.5 Competitive Profiles
   10.6 Econet Wireless
   10.7 Telecel Zimbabwe
   10.8 NetOne
   10.9 Sources of Competitive Advantage

11. Industry Best Practices

12. Opportunity Analysis

13. Strategic Recommendations

14. About Frost & Sullivan

   List of Figures
  • Telecommunications Market: Key Telecommunications Indicators (Zimbabwe), 2010
  • Telecommunications Market: Annual License Costs (Zimbabwe), 2010
  • Telecommunications Market: Pricing Regulation (Zimbabwe), 2010
  • Telecommunications Market: Other Regulatory Issues (Zimbabwe), 2010
  • Telecommunications Market: Impact of Top Five Industry Challenges (Zimbabwe), 2010-2016
  • Telecommunications Market: Market Drivers Ranked in the Order of Impact (Zimbabwe), 2010-2016
  • Telecommunications Market: Market Restraints Ranked in the Order of Impact (Zimbabwe), 2010-2016
  • Telecommunications Market: Revenue Forecasts (Zimbabwe), 2008-2016
  • Telecommunications Market: Levels of Price Discrimination (Zimbabwe), 2010
  • Telecommunications Market: Summary of Key Competitive Indicators (Zimbabwe), 2010
  • Telecommunications Market: Econet Wireless–Key Indicators (Zimbabwe), 2010
  • Telecommunications Market: Telecel Zimbabwe– Key Indicators (Zimbabwe), 2010
  • Telecommunications Market: NetOne – Key Indicators (Zimbabwe), 2010


  • Telecommunications Market: Communications Infrastructure (Zimbabwe), 2010
  • Telecommunications Market: Key Market Drivers and Restraints (Zimbabwe), 2010-2016
  • Telecommunications Market: Marketing Mix Overview (Zimbabwe), 2010
  • Telecommunications Market: Strategic Recommendations (Zimbabwe), 2010
  • Telecommunications Market: License Types (Zimbabwe), 2010
  • Telecommunications Market: Communications Infrastructure (Zimbabwe), 2010
  • Telecommunications Market: Market Engineering Measurements (Zimbabwe), 2009
  • Telecommunications Market: Key Market Drivers and Restraints (Zimbabwe), 2010-2016
  • Telecommunications Market: Subscriber Forecasts (Zimbabwe), 2008-2016
  • Telecommunications Market: Revenue Forecasts (Zimbabwe), 2008-2016
  • Telecommunications Market: Marketing Mix Overview (Zimbabwe), 2010
  • Telecommunications Market: Subscriber Market Share (Zimbabwe), 2008-2010
  • Telecommunications Market: Industry Best Practices (Zimbabwe), 2010
  • Telecommunications Market: Opportunity Analysis (Zimbabwe), 2010
  • Telecommunications Market: Strategic Recommendations (Zimbabwe), 2010
  • Telecommunications Market: Customer Segmentation Possibilities (Zimbabwe), 2010
  Further Information

Enquiries from:
Tel: +27 21 680 3260
Enquiries from:
Asia Pacific:
Tel: +65 68900999
Enquiries from:
Tel: +44 (0)20 8996 8500
Enquiries from:
Tel: +972-9-9502888
Enquiries from:
Latin America:
Tel: +54 11 4777 1550
Enquiries from:
Middle East and North Africa:
Tel: +971.4.4331.893
Enquiries from:
North America:
Tel: +1.877.GO.FROST (463.7678)
Enquiries from:
South Asia:
Tel: +91 (0) 22 6160 6666
For a full list of our offices click here.