This Frost & Sullivan research service titled Analysis of Power and Cooling in the European Datacentre Market provides a comprehensive examination of the overall market. It discusses industry challenges, market drivers and restraints. It provides an analysis of revenue growth, market share and, competitive structure. In this research, Frost & Sullivan's expert analysts thoroughly examine the following product segments: uninterruptible power supply (UPS) and precision air conditioning system (PACS).

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Market Overview

Proliferation of Datacentres to Trigger Greater Uptake of Power and Cooling Systems 

There exists immense opportunity for both power and cooling systems in rapidly proliferating large datacenters across Europe. Already, uninterruptible power supply (UPS) and cooling markets are registering steady revenue growth. Ongoing challenges like price pressures are poised to be offset by the continuous demand for power and the increase in heat loads.

“The escalating demand for power and intensifying heat loads in servers will drive the power and cooling market in data centres,” notes the analyst of this research. “The need for continuous power availability is becoming crucial even as the increase in high density servers in data centers will result in tremendous heat loads, triggering the need for effective power and cooling systems.” Spiralling heat loads are becoming a major area of concern in the datacentre market. Heat build-up in electronic equipment causes a significant slowdown in performance and productivity. This is highlighting the importance of advanced, innovative and energy-efficient cooling mechanisms. 

Energy-Efficient Solutions to Offer Tremendous Cost Savings over Long-term

While such trends augur well for UPS and PACS suppliers, the growing price consciousness of datacentre customers is becoming a cause for concern. Greater price sensitivity is affecting the margins of PACS and UPS manufacturers. Intensifying competition and the lack of product differentiation also threaten market prospects. Customers are wary of adopting PACs due to their high capital costs. Moreover, low customer awareness about the energy efficiencies offered by cooling solutions is impacting uptake. 

“Tremendous effort is being expended to educate customers about how the usage of energy efficient cooling solutions can lower operational costs as well as the total cost of ownership,” concludes the analyst. “As demand surges, price, technical and supply support as well as product development will all emerge as key competitive differentiators.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following product segments in this research:

• Uninterruptible power supply (UPS)
• Precision air conditioning system (PACS)

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