Frost & Sullivan Research Service   Published: 30 Aug 2007
United States Photo Kiosk Markets
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   Research Overview
 

This Frost & Sullivan research service titled North American Photo Kiosk Markets provides insights on the major industry trends as well as the install base and revenue growth data. In this research, Frost & Sullivan's expert analysts thoroughly examine the business done at photo kiosks in the traditional mass retail markets and the emerging nontraditional, cafe style photo kiosk settings.

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   Market Sectors
 

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Kiosk Model:

  • Stand-alone with printer enclosed photo kiosk
  • Order station photo kiosk
   Title text
 

   Market Overview
 

Digital Camera and Camera Phone Sales Spur Photo Kiosk Use

Over the last several years, the emergence of photo kiosks as viable solutions for retail printing has solidified their presence in retail and led to unprecedented install base growth. What is more, both digital camera and camera phone sales continue to grow in the U.S. market and this fact bodes extremely well for the photo kiosk industry. According to the Photo Marketing Association (PMA), more than half of U.S. households currently own at least one digital camera. In another PMA survey on U.S. family camera phone adoption rates, 35 percent of responding families said that they own camera phones, which was a 26 percent increase from the previous year. Hence, as both digital cameras and camera phones become increasingly ubiquitous, the number of images captured and subsequently printed will also increase.

However, this robust growth is offset by the public's tendency to print only a fraction of images captured. According to the PhotoImaging Manufacturers and Distributors Association (PMDA), less than 20 percent of images captured on digital cameras and also camera phones are printed. "Frost & Sullivan feels that this is the single biggest restraint to the photo kiosk industry and expects this restraint to be a formidable obstacle over the next seven years," notes the analyst of this research service. "However, the good news is that even with less than 20 percent of digital images captured ever making it to the print form, the sheer volume will produce billions upon billions of prints from photo kiosks over the next several years."

Growth of Gifting and Creative Product Mix Stokes ROI for Retailers

Even in light of the tremendous growth of digital cameras and camera phones, the commoditized 4x6 print has highlighted the photo kiosk market's greatest challenge; how to get customers to print more of their captured images, and what other printing forms can be offered?. Pressure from this challenge and consumer demand has given way to two promising aspects of the photo kiosk market, the emergence of the gifting and creative product mix and the arrival of the nontraditional settings. Combined, these two trends provide the most promising signals of things to come in the U.S. photo kiosk market and are sure to boost market revenues on several fronts, including transaction prices and install bases.

Going forward, revenue growth will be significantly bolstered by the boom in the gifting and creative segment that will cause a powerful shift in the photo kiosk product mix. The segment is anticipated to capture 20 percent of all kiosk transactions by 2013, and this in turn will raise the average transaction price from $10.83 in 2006 to $16.69 in 2013. "Further revenue growth will be achieved by shifts in transaction patterns," says the analyst. "Frost & Sullivan predicts the number of daily transactions per photo kiosk to increase from the current average of 8 per day to 12 per day by 2013."

  Table Of Contents
1. Executive Summary
        1. Executive Summary
                  1. Executive Summary
                  2. Market Definitions
 
2. Total Photo Kiosk Markets
        1. Market Trends and Forecasts
                  1. Market Definitions
                  2. Market Segments Defined
                  3. Market Drivers
                  a. Digital Camera and Camera Phone Sales Spur Photo Kiosk Use
                  b. Growth of Gifting and Creative Product Mix Stokes ROI for Retailers
                  c. Decline of Film Printing Drives Digital Imaging and Retail Printing Industries
                  d. Consumer Demand for Speed and Convenience Grows U.S. Photo Kiosk Install Base
                  e. U.S. Install Base Growth Drives Customer Photo Kiosk Awareness
                  f. U.S. Retailers Seek Self-service Solution to Capture Retail Digital Printing Demand
                  g. Multiple Kiosk Deployments Alleviate Wait Times and Drive Consumer Confidence
                  h. Early Adopter Demographic Groups Augment Photo Kiosk Adoption Rates
                  i. Improved Photo Kiosk Reliability and Uptime Builds Trust in Photo Kiosks
                  j. High Cost of Digital Mini-labs Stokes Purchases of Photo Kiosks by Retailers
                  4. Market Restraints
                  a. Greater Image Storage Capacity Detracts from Consumers’ Need to Print Photos
                  b. On-line and At Home Printing Steal Photo Kiosk Market Share
                  c. Poor Marketing Campaigns by Photo Kiosk Vendors and Retailers Stunts Consumer Awareness and Industry Growth
                  d. Breakage of Input Sensors on Photo Kiosks Creates Downtime and Builds Mistrust in Both Consumers and Retailers
                  e. Wait Times at Photo Kiosks Threaten Repeat Use Rates
                  f. Lack of Easy, Quick and Efficient Payment Methods Curtails Photo Kiosk Adoption Rates
                  g. Need to "Hold the Hands" of Consumers Negates Self-service Goal of Photo Kiosks
                  h. Shallow Entry and Exit Barriers Retard Industry Growth
                  i. Seasonality of Industry Impedes Consistent Growth
                  j. Increased Rules and Regulations in the U.S. Photo kiosk Industry Threaten Innovation and Impede Growth
                  5. Revenues Defined
                  6. Revenue Forecasts
                  7. Install Base Forecasts
                  8. Adoption Rate Forecasts
                  9. Consumables Analysis
                  10. Emerging Trends
                  11. Key Findings and Conclusions
        2. Competitive Analysis
                  1. Market Share Analysis
                  2. Market Challengers
                  3. Emerging Competitors


   List of Figures
 

Chapter 2

  • Total Photo Kiosk Market: Market Drivers Ranked in Order of Impact (U.S.), 2007-2013
  • Total Photo Kiosk Market: Market Restraints Ranked in Order of Impact (U.S.), 2007-2013
  • Total Photo Kiosk Market: 4x6 Print Transaction Data (U.S.), 2003-2013
  • Total Photo Kiosk Market: 5x7 Print Transaction Data (U.S.), 2003-2013
  • Total Photo Kiosk Market: 8x10 Print Transaction Data (U.S.), 2003-2013
  • Total Photo Kiosk Market: Gifting and Creative Product Mix Transaction Data (U.S.), 2003-2013
  • Total Photo Kiosk Market: Percent of Revenues by Product Type (U.S.), 2003-2013
  • Total Photo Kiosk Market: Percent of Revenues by Vertical Market (U.S.), 2003-2013
  • Total Photo Kiosk Market: Installed Base by Vendor (U.S.), 2003-2007
  • Total Photo Kiosk Market: Unit Shipment Forecasts (U.S.), 2003-2013
  • Total Photo Kiosk Market: Vendor Competitive Structure (U.S.), 2006
  • Total Photo Kiosk Market: Retailer Competitive Structure (U.S.), 2006
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