|Frost & Sullivan Research Service||Published: 30 Nov 2009|
This Frost & Sullivan research service titled U.S. Eye Health Ingredients Markets provides market drivers, restraints, challenges, revenue forecasts at total market, segment and sub-segment levels, detailed industry structure analysis, and competitive structure analysis for the
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With the exception of lutein, eye health ingredients do not score high on the consumer awareness index, compelling its suppliers to make more concerted efforts to educate their end-user markets on the benefits of their products. Their initiatives received a thrust with the release of the second age-related eye diseases study (AREDS2), which includes the evaluation of the advantages of a blend of lutein, zeaxanthin, and omega-3 fatty acids in patients with age-related macular degeneration (AMD). Market participants and research organizations such as the National Eye Institute are intensifying their research and marketing endeavors to generate more consumer awareness about the health benefits of both established and emerging eye health ingredients. Improving consumer knowledge of preventive healthcare, along with the rising incidence of eye diseases, has expanded the market for eye health ingredients. “The American population is challenged by the growing incidence of age- and lifestyle-related degenerative eye diseases including cataracts, glaucoma, AMD, and diabetic retinopathy,” says the analyst of this research. “Of these, AMD is the most easily treatable with the correct nutrition.”
AMD presents huge opportunities to eye health ingredients suppliers, since it is the cause of blindness among 54 percent of all blind white Americans, or in other words, it causes vision loss in more than 1 out of 10 white Americans. A variety of factors including age, smoking, ultraviolet (UV) exposure, and occupational hazards combine to increase the prevalence of such eye diseases. An increasingly aging population augurs well for the market, as does consumers’ desire to ingest the right nutrients to prevent diseases due to the escalating healthcare costs in the
Moreover, the FDA has not evaluated natural extracts - especially bilberry extracts - for safety, effectiveness, or purity. This is one of the primary reasons that companies to sell low-quality, adulterated bilberry extracts either with cheap, alternative berry extracts (raspberry, blackberry, black currant, or elderberry) or banned and carcinogenic amaranth dye. “The FDA is required to proactively frame stringent rules, demanding strict compliance by both the supplier and buyer, to address the problem of adulterated bilberry extracts,” notes the analyst. “It also has to take stern measures to determine and establish safe upper limits for eye health ingredients to sustain consumer trust in this relatively new and high-potential market.”
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
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