Frost & Sullivan Research Service   Published: 21 Dec 2011
Analysis of the U.S. Broadband mHealth Applications Market
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   Research Overview
 
This Frost & Sullivan research service titled Analysis of the U.S Broadband mHealth Applications Market offers a comprehensive analysis of the mHealth market including key challenges, drivers and restraints. The research provides revenue forecasts, discusses successful business models and offers perspective into how the mHealth market fits into the future of the U.S. healthcare IT ecosystem. In this research, Frost & Sullivan's expert analysts thoroughly examine the following applications:  health professionals and consumer-directed mHealth applications.
 
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Market Overview

 

Mobile Medical Applications to Revolutionize Evolving Health IT Ecosystem

 

mHealth is playing a huge part in revolutionizing the currently evolving health IT ecosystem.  The mHealth application market continues to experience substantial growth with business models and significant value offerings continuing to evolve in tandem with the fast paced world of mobile technologies. From 2008 to 2010, mHealth has consistently outpaced growth and revenue forecasts. 

 

mHealth apps will maintain a steep growth curve as increasingly sophisticated mobile technologies and relationship-management tools disrupt the market. “Today, we are seeing the tip of the iceberg in the U.S. mHealth market’s potential,” notes the analyst of this research.  “Despite the hype, mobile apps are the single-biggest digital channel since the 90s and the Web.” Near-term market growth will occur because as more new users purchase apps, current users will continue to purchase and use more mHealth apps, resulting in the growth of in-app purchase revenue.

 

Collaborative Strategies to Help Sustain Growth Momentum

 

Taking advantage of the enormous opportunities presented by mHealth is no easy task.  The market is besieged by many significant challenges such as those concerning regulatory issues or consumer engagement. “Consumer awareness is mixed and privacy and security concerns are ever present in the mHealth market,” explains the analyst. “Also, while still overall a good thing, FDA and regulatory oversight may dampen innovation.”

 

mHealth opportunities are not to be taken lightly and to ensure success; significant efforts need to be taken to introduce proper expertise and knowledge to companies participating in this market. “Partnerships and acquisitions are rampant and necessary for this market to sustain its growth trajectory,” states the analyst. “The breadth of knowledge and expertise needed for success is typically too wide even for the largest of companies, making such collaboration a necessity.”

 

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following applications in this research:

  • Health professionals’ mHealth applications
  • Consumer-directed mHealth applications

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  Table Of Contents

1. Executive Summary

2. Market Overview

3. Total Broadband mHealth Applications Market

   3.1 External Challenges: Drivers and Restraints

   3.2 The Frost & Sullivan Telehealth Matrix

   3.3 Forecasts and Trends

   3.4 Market Dynamics

   3.5 Demand Analysis

   3.6 Market Share and Competitive Analysis

 

4. The Last Word (Conclusions and Implications)

 

5. Appendix



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