This Frost & Sullivan research service titled Indian Telepresence Market FY2011 provides insights on the state of the telepresence market in India, examining telepresence ecosystems, new business models, growth drivers and restraints, and market, vertical, product, and pricing trends. The study also analyses market revenue potential, competitive vendor landscape and the role of other value chain partners in the ecosystem while providing conclusions and growth strategies. Only ready-built type of telepresence systems is covered.

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Market Overview

Telepresence Set To Achieve Mainstream Deployment and Eventually Become an Omnipresent Solution

The Indian market witnessed a fair amount of adoption for telepresence products and garnered $7.7 million in 2011, which is expected to reach $25.4 million by 2018. Uptake has been driven by the introduction of bandwidth-sensitive telepresence solutions as well as custom solutions. "After the economic recovery, companies – especially medium sized ones – were looking to reinvent their collaboration strategies, and managed telepresence service was one of the means for achieving the same," notes the analyst of this research. "With the typical concerns over cost factors gradually decreasing, enterprises are taking a closer look at achieving quick returns from the deployment of telepresence solutions while experiencing extraordinary quality of video and audio."

As collaboration patterns of users change, there is a very high need for streamlining and synchronizing with different collaboration models like Web collaboration, voice, video, telepresence, and other applications like email and groupware. To respond to this need, vendors are moving towards offering solutions over the cloud.

"The government has been a recurring adopter of telepresence solutions, with one of the largest deals signed for the Unique Identification Authority of India," notes the analyst. "Adoption from the Ministry of Defence and the Navy is also expected to be high in the coming years." The local units of the multi-national companies too are significant adopters of telepresence technologies as they follow the usage pattern of their parent companies. While the IT vertical is a key adopter, manufacturing is emerging as a consumer for customised telepresence solutions.

Overall, the Indian market holds abundant opportunities for telepresence especially in the upper mid and large enterprise segment. For now, single-codec systems segment will remain the primary contributor to the overall video conferencing market revenues relative to multi-codec telepresence systems mainly due the high investment required for telepresence.

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