Frost & Sullivan Research Service   Published: 23 Mar 2017
Global Airline Digital Transformation Programmes, 2017
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FURTHER INFORMATION
  Table Of Contents
  1 | GLOBAL AIRLINE DIGITAL TRANSFORMATION PROGRAMMES, 2017
   Executive Summary
      1. Executive Summary—Key Findings

  The Digital Transformation Program
      1. Digital Transformation Driven by Digitization, Connectivity, and Big Data Applications
      2. Airline Digital Transformation Requirements Driven by Corporate Strategic Objectives and Supported by the IT Function
      3. Airline Digital Transformation Program Divided into Five Key Workstreams
      4. Airlines Linking Digital Transformation Workstreams and Related IT Projects to Strategic Objectives and KPIs

  Business Intelligence Workstream
      1. Business Intelligence Leveraging Data to Fuel Business Growth
      2. Airline Data Sourced from Different Business Functions Categorized by Type and their Business Value Measured
      3. Airline Business Intelligence Blueprint Designed to Enable Real-time Reports for Different Users
      4. Specific Requirements of Airlines from their BI Technology Partners

  Digital Marketing Workstream
      1. Market Trends that Necessitate a Digital Marketing Strategy
      2. Digital Passenger Journey Mirrors the Physical Journey
      3. Digital Marketing Most Visible of DT Workstreams
      4. Airlines Assessing TCO and Prefer Platforms Over Solutions
      5. Development of Essential Digital Marketing Capabilities Required by Airlines to Grow and Succeed
      6. Focus Areas and Projects Making up the Digital Marketing Workstream
      7. Digital Marketing Competitive Landscape Fragmented, with Vendors Competing Across Industry Verticals
      8. Key Digital Marketing Projects—Passenger Segmentation
      9. Key Digital Marketing Projects—Passenger Segmentation (continued)
      10. Key Digital Marketing Projects—Distribution
      11. Key Digital Marketing Projects—Distribution (continued)
      12. Key Digital Marketing Projects—Distribution (continued)
      13. Key Digital Marketing Projects—Distribution (continued)
      14. Airline Distribution Market Ready for Disruption
      15. Key Digital Marketing Projects—Call Centre Automation
      16. Key Digital Marketing Projects—Call Centre Automation (continued)
      17. Case Study—Call Centre Virtualization
      18. Key Digital Marketing Projects—Loyalty Programs
      19. Key Digital Marketing Projects—Loyalty Programs (continued)
      20. Key Digital Marketing Projects—Loyalty Programs (continued)
      21. Key Digital Marketing Projects—Loyalty Programs (continued)

  Core Airline Services
      1. Core Systems Assume the Largest Share of Airline IT Budgets
      2. Architecture of Core Airline Systems and Need for Efficient Integration Driving IT Vendor Collaboration
      3. Competitive Landscape in Core Airline Systems Crowded, but Dominated by Few Global Contenders
      4. Passenger Service System (PSS)—Backbone of Core Airline Systems
      5. PSS Implementation Impacting 5 Key Airline Domains
      6. PSS Implementation the Most Costly and Long-term IT Project
      7. Core Airline Services Projects—Flight Operations
      8. Core Airline Services Projects—Flight Operations (continued)
      9. Core Airline Services Projects—Pricing Management
      10. Core Airline Services Projects—Cargo Management
      11. Core Airline Services Projects—Cargo Management (continued)
      12. Core Airline Services Projects—Baggage Management
      13. Core Airline Services Projects—MRO 4.0
      14. Core Airline Services Projects—MRO Flight Data Management
      15. Core Airline Services Projects—MRO Management
      16. Core Airline Services Projects—MRO Management (continued)

  Growth Opportunities and Call to Action
      1. Transformation in the Aviation Industry Ecosystem—2016
      2. Emergence and Growth of Innovation Labs
      3. Growth Opportunity 1—Disruption Management
      4. Growth Opportunity 2—Blockchain Technology
      5. Growth Opportunity 3—Multi-Model Search

  Conclusions
      1. Airlines—Changing their Technology Vision Setting and Procurement Processes
      2. The Last Word—3 Big Predictions
      3. Legal Disclaimer

  Appendix
      1. Major Airline Digital Transformation Projects
      2. Major Airline Digital Transformation Projects (Continued)
      3. Major Airline Digital Transformation Projects (Continued)
      4. Major Airline Digital Transformation Projects (Continued)
      5. Major Airline Digital Transformation Projects (Continued)
      6. Major Airline Digital Transformation Projects (Continued)
      7. Major Airline Digital Transformation Projects (Continued)
      8. Major Airline Digital Transformation Projects (Continued)
      9. Major Airline Digital Transformation Projects (Continued)
      10. Major Airline Digital Transformation Projects (Continued)
      11. Major Airline Digital Transformation Projects (Continued)
      12. Major Airline Digital Transformation Projects (Continued)
      13. Major Airline Digital Transformation Projects (Continued)
      14. Major Industry Partnerships
      15. Emergence and Growth of Innovation Labs
      16. Emergence and Growth of Innovation Labs (continued)
      17. Emergence and Growth of Innovation Labs (continued)
      18. Emergence and Growth of Technology Accelerators
      19. Emergence and Growth of Technology Accelerators (continued)
      20. Emergence and Growth of Technology Accelerators (continued)
      21. Emergence and Growth of Technology Accelerators (continued)

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