Residential services providers, telecommunication companies, Internet service providers, and cable television operators are increasing their focus on effective customer relationship management as they seek new revenue opportunities. A substantial increase in competition within each industry segment and the emergence and usage of alternative communications technologies are forcing this strategic change. In their quest for greater revenues, service providers are making inroads into each other's markets, which are leading to the diminishing of historic boundaries existing between them. Frost & Sullivan's Consumer research identifies key challenges faced by the various consumer services providers and also analyzes their customer retention strategies, which will assist them in benchmarking their progress against competitors. Residential customers are increasingly seeking simplified voice, Internet, and video solutions that match their individual needs and lifestyles. This change in consumer demand, while benefiting certain providers, has compelled others to evaluate their product portfolios and identify long-term value proposition of their service(s) to residential customers.
As market conditions change rapidly, service providers are striving to identify the "right" product/service mix for their customers, especially for the high-value segments such as the telecommuters and home-based businesses. According to the analyst, "The need for maximizing asset utilization has not only compelled service providers to identify new target markets but also develop solutions that can effectively and efficiently address the needs of these target customers." For example, the voice and Internet bundles offered by the telecommunication companies are being expanded to include wireless services, whereas the cable operators have set their eyes on bundling of voice, video, and Internet.
The U.S. Consumer services subscription enables companies to make informed decisions and capitalize on the existing opportunities in the market. Frost & Sullivan information is kept current through constant revisions and regular contact with industry participants, providing clients with up-to-date industry trends, market measurements, insights, and forecasts of the US markets. This subscription is delivered electronically via a user-controlled web interface. The various deliverables for this subscription will be distributed each quarter throughout 2003. For delivery dates and titles please click here.
What We Offer in this Subscription
The U.S. Consumer services subscription provides installment deliverables covering U.S. residential services markets. Deliverables cover qualitative and quantitative information about the market, including detailed discussion on the following pertinent topics:
- Wireline substitution by wireless and online communications
- Wireline LD minutes of use and revenue forecasts
- Wireline local voice: access line and revenue forecast
- Cable telephony: Subscriber forecast
- Residential dial-up access subscriber forecast
- Residential broadband subscriber and revenue forecast: cable modem, DSL, satellite, fixed wireless
- Residential broadband access: cost and pricing structures
- Direct broadcast satellite subscriber forecast
- Trends in residential services in rural versus urban markets
In addition to the deliverables, Frost & Sullivan will publish analysis of key market events in the form of research notes and articles.
Markets Covered in this Subscription
Frost & Sullivan's examination of the U.S. Consumer industry has divided the market into three distinct segments:
- Wireline voice services including local, long distance, and vertical calling features
- Entertainment services including cable and DBS offers
- Internet access services encompassing dial-up and broadband access services
In addition to the above, Frost & Sullivan will also analyze alternative communications technologies such as cable telephony and voice over broadband. Moreover, the consumer services subscription will monitor and evaluate service providers' marketing strategies including bundling, customer acquisition,and distribution channel activities.
This subscription is focused on the United States residential markets. However in many of the deliverables our interviews offer insights into world markets and these insights are reflected in the figures and charts within the deliverables.